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Gustavo Gerzanich

Senior Business Consultant

Can work in or around Brussels, Antwerp

  • 50.8465
  • 4.3516
  • Suggested rate 950 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Gustavo's quote.

This freelancer is available part-time (1 day per week) but hasn't confirmed their availability in over 7 days.

Part-time, 1 day per week

Propose a project The project will begin once you accept Gustavo's quote.

Location and workplace preferences

Brussels, Belgium
Can work onsite in your office in
  • around Brussels and 50km
  • Around Antwerp and 100km


Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Arts & Crafts
  • Automobile
  • Banking & Insurance
  • Civic & Social Organizations
  • Culture
+25 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+1 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Spanish

    Native or bilingual

  • French


  • English

    Native or bilingual


Skills (20)

Gustavo in a few words

25+ years, versatile with entrepreneurial mindset, talent to deliver growth, operational efficiencies, and digital transformation.
Strong strategic appreciation & vision balanced with commercial acumen, operations managing P&L multi million business.
Passionate leadership style, interpersonal skills to engage, inspire and build trustful relationship with internal & external partners.
I consistently built, led collaborative customer-centric teams and created environments where people contribute to the fullest while enjoying the experience.



Independent Consultant  - As a freelancer

Brussels, Belgium

September 2020 - Today (1 year and 7 months)

I apply a simple approach, pragmatic and totally customised to you or the company need to help succeed in the market with your customers and consumers It does not matter if you are blue chip company trying to gain market share or small structure trying to scale. My own simple approach is to listen to your needs, your teams, customers and consumers. Share our mutual experience, the insights from our research, we combine our collective ideas, energy and most important our grey matter. We then engage the fresh & new ideas, new perspectives ,we identify what are the underlying subjects to tackled, and we design solutions that will start a new cycle of sustainable growth while respecting your constraints, your values and your goals. I accompany small & medium size companies, entrepreneurs and starts up on Ecommerce, UX/UI design, New Business Development, Customer Experience Design, new products, International Expansion, Sales Strategy, Interim Management and Leadership | Career Coaching


Director B2B

Brussels, Belgium

December 2016 - June 2020 (3 years and 6 months)

- Developed an Ecommerce B2B strategy and its implementation digitalising the way to operate with 3000 customers. Achieved changing the way sales teams managed the customers, reduced by 90% customer service order management and grew business CAGR 5% to +250 Million
- Successfully implemented marketing, trigger/transactional and promotional emails achieving above industry KPIs open rates +45% and conversion rate +20%
- Cross function EMEA lead on technology strategy road map to support the company's sales growth in B2B Ecommerce/digitalisation. Secured & prioritized 3 year investment, through a continued agile development focused on user experience, personalization and customer satisfaction.
- Provided the global vision for B2B UI/UX,
- Project lead sales processes digitalisation (from physical showroom to full online digital sales), which enabled the company during Covid crisis to sell to customer remotely
- Built and led a team of 4 direct reports
- P&L Mangament, creative agency selection and management, digital marketing budget investment, establishing KPI reporting, selection of agency for product photo shooting, B2B S&OP lead, team coaching



Brussels, Belgium

October 2011 - November 2016 (5 years and 1 month)

Lead, develop and implement the EMEA Strategy & Business growth objectives within the Wholesale E-commerce channel. Drive mid & long term Brand revenue growth, market share and commercial organizational structure.
- Creation of commercial strategy to tackle online retailers (including Amazon/ Zalando/ASOS). Achievement, created a profitable business growing sales from 0 to $75 million
- Defined organization structure of 6 direct reports to support this new business. Achieved offering the right product assortments for consumers shopping in these sites, drove a positive reduction in market promotional discounting and consequently improving the customer margins profitability to 2.3 from 2.0
- Created commercial framework and trade term which contributed into long term relationship with PURE PLAYERS customers and achieved highest profitable margin growths in the company.
- Sales target setting, built 3 year growth business plan with Zalando/Amazon/ Asos
- Product assortment building, capsule & collaborations launch, A&P budget and investment, Digital Shop in Shop management, media plan, product photo shoot, creation & management content (assets & media) data base for customers to access.


Global Go to Market & Business Improvements Sr. Manager - Strategic Planning & Bus. Dev. Department

September 2005 - September 2011 (6 years)

Head of Levi's® Brand cross functional Go To Market. Lead the process & operational redesign to ensure consumer relevant product and customer competitiveness in the market place. Managed the annual strategic brand planning and business development in EMEA and Global Develop and manage process improvement and implementation of system/ tools to drive efficiencies within commercial sales with focus in top line revenue. Key achievements:
- In collaboration with strategy department defined organizational processes & procedures to enable new business unit and acquisition into existing structure
- Redefined the global operating model for products development, marketing and merchandizing
- Instrumented a new methodology to bring products to market through efficiency and faster development to capture shelf space in the retail stores
- Developed and implemented training for sales managers to effectively coach, improve negotiation & financial skills of the sales teams.
- By listening and processing the needs of sales teams created digital tools to enable sales teams to manage their business and drive profitable revenue.


Senior Data Master Process Analyst - Sales & Retail (Sales & Retail Division)

January 2003 - September 2005 (2 years and 8 months)

Designed regional customer and sales insight reporting to provide LS&Co competitive edge in demand and sales force optimization.
- Business Analytic
- Cost and benefit analysis
- Sales performance reporting


Sales Co-ordinator - (Sales & Retail Division)

September 2002 - December 2003 (1 year and 3 months)

Create, analyze, execute and manage sales activities reporting to asses risk and opportunities so alternative solutions or contingency plans could be defined to achieve Levi's® Brand revenue targets.
- Performance and sales analysis
- Distribution Blue printing
- CRM tool processes and usage
- Data Analytic
- Sales Planning

Argentina Tours S.P.R.L.

Director Marketing & Sales

Buenos Aires, Argentina

January 1998 - July 2002 (4 years and 6 months)

- Startup business to capture corporate incentive and luxury travel leisure to South America
- Defined the Business plan and vision for the company with clear strategic objectives, factors necessary to achieve set goals, taking into consideration timing and required resource.
- Managed the European accounts, prospected potential distribution, conducted the regular sell-in to major accounts, and developed the commercial conditions for Group Incentives and special make ups

Warner Chappell Music, Inc

Manager International Music Catalogue

Buenos Aires, Argentina

January 1994 - January 1998 (4 years)

Managed the international artists catalogue with special focus in increasing revenue by engaging music labels, local artist and advertising industry to expand usage of songs.

Anonimato S.A. Leisure & Sport Wear

Sales Area Manager

Buenos Aires, Argentina

January 1992 - January 1994 (2 years)

Surf lifestyle apparel sales area manager for Buenos Aires city region