About Guy
Senior stakeholder & team leadershipSenior growth and marketing consultant with 15+ years driving measurable results for B2B and B2C technology companies across Europe and the US. Specializing in building and scaling acquisition, conversion, and lifecycle programs that deliver pipeline and revenue growth for startups, scale-ups, and established brands.
Hands-on expertise across the full marketing stack: paid acquisition (Google Ads, Meta, LinkedIn, programmatic), SEO, CRO, lifecycle marketing, and marketing automation. Proven ability to build measurement frameworks, optimize campaign economics, and deliver ROI-positive growth in fast-moving, resource-constrained environments.
English
Native or bilingual
German
Fluent
French
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Marketing & Growth ConsultantAugust 2024 - Today (1 year and 10 months)Berlin, Germany• • Own and deliver end-to-end growth strategy across acquisition, retention, and monetisation for startups and scale-ups. Act as fractional marketing lead, partnering with founders and senior stakeholders on growth priorities.• • Recent engagement: increased sales-qualified leads 4× while reducing cost per SQL by 50– 90% for a B2B scale-up expanding across European markets.◦ o Built end-to-end digital marketing foundation (website, HubSpot automation, SEO, performance campaigns, events) generating six-figure in pipeline within 6 months.
- Kitchen Stories,Director of Marketing & GrowthMarch 2023 - July 2024 (1 year and 4 months)Berlin, Germany• • Built and established the Marketing and Growth department within Kitchen Stories, focused on driving user acquisition, retention and monetisation of desktop and mobile app users• • Led ten-person team including B2B marketing, SEO, CRM, PR, social media, content marketing, community & influencer marketing, and implemented agile marketing• • Developed value proposition & launch strategy for the revamped premium app subscription 'Kitchen Stories Plus' leading to >2X paid subscriber growth within two months of launch• • Oversaw implementation of Braze and integration of cross-device lifecycle strategy for the full user journey leading to >25% engagement YoY• • Key member of the Strategy Team, responsible for setting company OKRs & roadmap
- heycater!,Head of Marketing & GrowthDecember 2021 - December 2022 (1 year)Berlin, Germany• • Led B2B marketing and growth at Europe's largest marketplace for business catering• • Increased monthly qualified leads by 4X and oversaw 10X revenue growth within 10 months• • Launched exploratory expansion campaigns in the UK, Denmark, Austria, and Switzerland• • Optimised paid campaigns reducing CPAs by >65% and increasing monthly leads by >300%• • Implemented customer lifecycle campaigns and email campaigns to drive retention• • Established brand values, company positioning, and vision to better communicate USPs• • Drove improvements to optimise key landing pages and customer qualification funnels• • Established content strategy and revamped blog to drive record organic traffic
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Education
- BAThe University of Sheffield2009BA