HKAbout Hailey
Marketing & Communications specialist with experience in luxury hospitality and lifestyle sectors across APAC and Europe. Skilled in coordinating omnichannel marketing campaigns, producing impactful content, and managing CRM-driven communications to enhance client engagement. Adept at cross-functional collaboration, campaign analysis, and project management, with proven success in aligning local initiatives with global brand strategies.
Strong sensitivity to luxury client experience, brand identity, and customer communication.
English
Native or bilingual
French
Fluent
Chinese
Native or bilingual
Cantonese
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- The Peninsula HotelBrand Marketing, Digital Marketing, PR and CommunicationsHOSPITALITYJanuary 2025 - June 2025 (5 months)
- Planned, managed, and executed integrated marketing activations and client events, coordinating cross-departmental logistics and on-site operations for 100– 700 guests, contributing to a +28%YoY attendance increase.
- Supported Digital Marketing initiatives, including promotional copywriting and targeted offers to increase awareness and engagement with target audiences
- Partnered with external media for bespoke experiences (international journalists, KOLs, and influencers) by overseeing end-to-end itineraries, hospitality logistics, and relationship management to broaden client reach and secure high-value media coverage in Vogue HK, TatlerAsia, and 101 Best Hotels.
- Produced creative campaign assets and event materials (press kits, influencer briefs, Q&A interviews, promotional content, and contracts) across trilingual formats (FR, ENG, CHI), ensuring alignment with brand identity and standards
- Facilitate influencer shoots, and deliver integrated F&B campaigns, ensuring seamless collaboration and impactful brand storytelling across POE media
- Monitored KPIs and analysed campaign performance of activations and influencer driven campaigns; prepared detailed post-event and campaign performance reports to inform future strategy and optimize ROI.
- Managed operational logistics for client experiences for seamless service delivery
- Shangri-La GroupClient ExperienceTRAVEL AND TOURISMJune 2024 - August 2024 (2 months)
- Creation and coordination of personalized welcome kits for VIP clients to offer a distinctive experience consistent with the brand identity.
- Management and coordination of customer gifts and the catalog of personalized experiences to strengthen loyalty and maximize relationship impact.
- Supervision of the customer journey during events: creation and updating of customer profiles and validation of itineraries.
- Qualitative analysis of VIP client behaviors and expectations and development of travel itineraries and tailor-made service experiences, in collaboration with the concierge and event teams.
- Crossroads FoundationLogistics and OperationsJune 2020 - August 2020 (2 months)
- Coordinated logistics and volunteer teams to ensure timely and accurate global distribution of goods
- Managed inventory using software Stock.itto optimize warehouse organization
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Education
- Masters in Marketing: New Luxury and Art de VivreSciences Po Paris2025Masters in Marketing: New Luxury and Art de Vivre
- Bachelor of ArtsUniversity of British Columbia2023Political Science