Hanna P

I lead digital marketing projects for clients in healthcare, wellness, dental, construction, and professional services. My role covers the full project lifecycle — from onboarding new clients and defining brand concepts to delivering campaigns across multiple channels.

Key focus areas:

Project & Team Management: Coordinate cross-functional teams (designers, developers, SEO, PPC, social media, content creators) to ensure on-time and high-quality delivery.

Branding & Strategy: Guide clients in defining brand positioning, oversee creation of brand books, and supervise website design/redesign (WordPress, Tilda, Figma, Miro).

Social Media & Content: Manage social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Google My Business), lead campaign ideation, giveaways, special offers, flash sales, and storytelling initiatives.

Email Marketing: Design and execute automated email journeys in Mailchimp, build templates, segment audiences, and analyze results.

Advertising & SEO: Collaborate with Google Ads and Meta Ads specialists, align paid campaigns with organic growth strategies, coordinate SEO content production, and approve English-language blog articles.

Process Optimization & AI: Implement Agile & Scrum practices, act as Scrum Master to improve workflows, test and integrate AI tools (ChatGPT prompts, automation, analytics) to optimize performance and creativity.

Client Communication: Serve as main contact for clients, conduct meetings, report progress, prepare monthly reports and dashboards, provide strategic insights.

Crisis Management: Resolve issues quickly, mitigate risks, and ensure smooth execution of campaigns and internal projects.

My ultimate goal is to help clients grow their revenue by driving customer acquisition and boosting sales. I align strategies, guide the team, and oversee every stage of the project lifecycle to achieve measurable business results.

I worked in the Marketing & Advertising Department of a major commercial bank, driving corporate communications, digital presence, and brand development. My role combined project coordination, social media management, and public relations to strengthen the bank’s visibility and customer engagement.

Key focus areas:

Digital Presence & Social Media: Managed the bank’s social media accounts (Facebook, Instagram, LinkedIn) to build consistent brand messaging, engage with customers, and support marketing campaigns.

Website & Project Coordination: Participated in the development and launch of the corporate website, coordinated outsourced development teams, ensured smooth communication and timely delivery of website updates.

Brand Development: Contributed to the creation of the brand book and marketing strategy to unify brand identity across all customer touchpoints.

Marketing Materials: Ordered and supervised the production of branded merchandise and marketing collateral, ensuring quality and consistency with brand standards.

Content Creation & PR: Designed and created digital and print content for campaigns, prepared press releases, and coordinated communication with mass media outlets.

Reputation & Customer Relations: Monitored media and social media mentions of the bank, prepared responses to customer reviews and inquiries to protect and strengthen the brand’s reputation.

Analytics & Reporting: Compiled regular marketing performance reports for management, delivering insights for data-driven decisions.

This role sharpened my ability to bridge marketing strategy, content creation, and cross-functional team coordination to support brand growth and customer engagement. I focused on improving the bank’s communication with its audience and ensuring consistency across digital channels.

I worked in the national agency supporting Belarusian companies in expanding to foreign markets. My responsibilities combined market research, digital communications, PR, and event coordination to strengthen international trade cooperation and business relations.

Key focus areas:

Market Research & Analysis: Conducted foreign market research, analyzing industries and companies across multiple countries to identify business opportunities for Belarusian exporters.

Database Management: Compiled and maintained international company databases to support trade missions and diplomatic visits.

Social Media & Digital Communications: Managed the Center’s social media presence (Instagram & Facebook), including content creation, publishing, and campaign promotion.

Website Administration: Maintained and updated the official website to ensure timely access to market insights and event announcements.

PR & Media Relations: Drafted and distributed press releases, organized press conferences with national media and foreign delegations, and provided press support for international trade events.

Content Development: Promoted the quarterly economic journal Market Conjuncture, including subscription campaigns and collaboration with business communities.

Event & Delegation Support: Attended and documented meetings with international delegations, prepared reports and press materials summarizing outcomes.

Reporting & Analytics: Delivered monthly and quarterly reports on marketing and communication activities to inform decision-making at the agency level.

This role strengthened my expertise in bridging international market insights, digital communications, and stakeholder engagement to support cross-border business growth.