About Hauwa
My name is Hauwa Ibrahim, I’m a Product Manager with experience and certifications working within the intricacies of a digital product, customer engagement, growth and marketing. I have worked with a team on a Saas product and other independent consumer platforms where I developed people, teamwork, growth and user research skills. Before this I took on internship roles after my first degree in International Business and MBA in Human Resource Management.
English
Fluent
Yoruba
Native or bilingual
Hausa
Conversational
Remote only
Primarily works remotely
Experience
- MotionwaresGrowth AssociateDIGITAL AND ITJune 2020 - July 2021 (1 year and 1 month)Abuja, Nigeria• Led a team of 7 (Videographer, designer, engineer, content creator, customer success persons) to implement growth initiatives on product improvement and positioning from user feedbacks, which led to acquiring B2B clients with higher life time value (LTV) by 50%.• Created a how-to documentation from the feedback during calls with users which increased user sign ups by 30%.• I created a bug and user feedbacks documentation which allowed the engineering and design team address product stability and product value issues on time.• Prioritized and executed initiatives that enhanced growth and engagement using metrics like monthly new users, customer satisfaction through customer feedbacks, task success and recurring revenue etc to maximise company resources.• Developed the marketing plan for 3 quarters which helped us focus our resources on initiatives that were most valuable to the company.• Created a budget and executed marketing campaigns that saw our account grow by 40% and over 200 signups for our cohort 2 starting a digital career training.• I campaigned and executed the whole team’s adoption of Trello for product delivery which led to completion of 5 overdue projects within 2 months.
- MotionwaresCustomer Experience InternDIGITAL AND ITDecember 2019 - June 2020 (6 months)Abuja, Nigeria• Managed the social media accounts and executed campaign initiatives with the growth team that increased our social media following by 20%.• Managed communications and feedbacks between our team and clients; resolved issues bordering on response time and showing them how to get information required with little need for human help.
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Education
- Bachelor of Business AdministrationTwintech University2014International business, human resources, quality and operations management, financial management, business law, cross culture management
- MBA in Human Resource ManagementKwara state university2019Human resource management, international marketing,
Certifications
- product management certificationProductDive2012