Helene Landre, Innovation | C.S.R

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Helene Landre

Innovation | C.S.R | Business Strategy

1 project

3 recommendations

Suggested rate

€950 / day

Daily rate details

This rate is for suggestive purposes only. The freelancer will send you a tailored quote based on the details provided in your project proposal.

Experience8-15 years
Response rate100%
Response time1 hour

The project will begin once you accept Helene's quote.

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Location: Brussels-Capital Region, VB, Belgium

Can work onsite in your office in

Brussels-Capital Region and around (up to 50km)
Lille and around (up to 50km)
Amsterdam and around (up to 100km)
Luxembourg and around (up to 50km)

Project length

≤ 1 month
Between 1-3 months
Between 3-6 months

Business sector

Architecture & Urban Planning
Biotech
Chemical
Health & Wellness
Human Resources

+19 other

Logistics & Supply Chain, Luxury Goods, Medical , Pharmaceuticals industry, Raw materials industry, Restaurants & Food Service, Retail (Large Retailers), Retail (Small Business), Sports, Transportation, Travel & Tourism, Wine & Spirits, Import & Export, Hospitality, Fashion & Cosmetics, Environmental, Entertainment & Leisure, Energy & Utilities, Agriculture

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Marketing Consultant

MULTI-FACETTED INNOVATION CONSULTANT AND CHANGE IMPLEMENTER WITH 30 YEARS OF EXPERIENCE IN SENIOR INTERNATIONAL ROLES IN INNOVATION & BRAND BUILDING IN CPG, NOW FOCUSING ON INTEGRATING CSR FROM SCRATCH INTO NEW SERVICES AND NEW PRODUCTS DEVELOPMENT
 Excellent at building strong networks with both internal and external parties.
 Versed in generating consumer & customer insights.
 Commercially astute proactive problem solver.
 Outstanding strategic thinker capable of managing complex B2C and B2B projects integrating multi-disciplinary teams.
 Proven track record in creating new roles/functions in international blue chip Organisations.
 Agile marketeer with broad experience ranging from brand building, brand migration and capitalizing on social media including lobbying.
 Experienced in developing CSR strategies and turning these into actionable projects.
 Talent acquisition experience and strong leadership based on coaching (virtual) multi-functional teams within an Organisation.
 Dealings at Board level.

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Experience

Google

CEO

SOFTWARE PUBLISHING

Menlo Park, CA, USA

September 1998 - Today 25 years

If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

HTML CSS JS Photoshop

(1 rating)

Quality
Respects deadlines
Communication

Alyne-ALUCYNE

26/6/2023

Helene a répondu favorablement à notre demande et a dépassé nos attentes. Les échanges ont été fructueux et ont abouti à une vision claire et structurée de notre projet, ainsi qu'à des stratégies potentielles à mettre en œuvre. Nous vous recommandons vivement Helene pour vos besoins en stratégie, en marketing de l'innovation et en analyse de projet.

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Continue

Sylvie Floryn and 2 other people have recommended Helene

Sylvie Floryn

JAG Coaching

3/23/2023

Helene is a real catalyst for innovation. When she joined my team, the tobacco business was traditional. She inspired us to incorporate new consumer trends into our marketing strategy. She engaged stakeholders in out of the box thinking by setting up innovation and ideation workshops. As project manager on various innovation initiatives, she demonstrated to be well structured and organised. Helene is an excellent networker bringing in a broad range of knowledge and skills into a team. As Head of Strategic Planning and Insights Helene has proven to combine sharp analytical skills with strong business acumen. She is result oriented and solution driven. I thoroughly enjoyed working with Helene and would highly recommend her. She is a great team player and people manager.

Tatyana Kozlova

MarQt iQ

2/16/2023

I have a pleasure and honour to know Helene as a consumer-centric and data-driven expert in innovations development and international marketing strategy.
First I met Helene at British American Tobacco, where she was driving developing & international roll out of innovations & premium portfolio. Helene has demonstrated strong knowledge of how to deploy consumer & marketing insights as to leverage international brand performance.
Since 2016 we (MarQt iQ and Helene) frequently have been working together on large strategic projects for leading European FMCG companies where Helene is driving business transformation, innovations development and international expansion whilst at MarQt iQ we support Helene with actionable consumer insights & marketing intelligence. Examples of our projects together cover NPD, developing & roll-out of new packaging, international expansion, route-to-market for new products locally and internationally etc.
Helene is a role model of a Client for consumer insights projects: She knows how to translate business needs into an RFQ for insights. She is very pragmatic and results driven marketeer who can successfully streamline decision process on how to design the approach, setup & analysis of consumer study.
Together we had many presentations of the research results to the Top-management - every time Helene proved her sound expertise in how to bring consumer insights to life and how to integrate them into successful marketing strategy.
During our work together, we have seen how Helene delivered strong growth to her Clients, incl. increasing market share, international sales and successful NPD & launches of new products.
Helene is a great asset for any ambitious company who wants to ensure growth and strong international performance.

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Education