Hilde P.

I help companies build better digital products and accelerate growth through product strategy, customer insight, experimentation, and AI-assisted product development.

Over the past decade, I have worked across mobile apps, SaaS, e-commerce, and digital platforms, helping organisations improve customer experiences, increase engagement, optimise conversion, and deliver products that create measurable business value.

My experience spans product strategy, product discovery, customer journey optimisation, UX, experimentation, analytics, and cross-functional product leadership.

More recently, I have been leveraging AI-assisted workflows to dramatically reduce the time between idea, validation, and prototype. Using tools such as Lovable, Claude, ChatGPT, Figma, Canva, and Perplexity, I help teams accelerate product discovery, concept testing, and early-stage product development.

Areas of Expertise

• Product Strategy & Vision

• AI-Assisted Product Development

• Product Discovery & Validation

• Rapid Prototyping & MVP Definition

• Customer Journey Optimisation

• Conversion Rate Optimisation (CRO)

• Mobile Apps, SaaS & E-commerce

• UX & User-Centred Design

• Analytics & Experimentation

• Cross-Functional Product Leadership

Typical Engagements

• Product strategy workshops

• Discovery and validation sprints

• Customer journey audits

• Product growth and optimisation initiatives

• AI-assisted product ideation and prototyping

• Digital product audits and recommendations

• Fractional Product Leadership

Certifications

• Professional Scrum Product Owner II (PSPO II)

• Certified Scrum Master

• UX Trained

Languages

Dutch (Native)

English (Fluent)

French (Fluent)

Spanish (Fluent)