Description

Senior Product & UX Designer, understanding business' and users' needs and turning them into awesome user experiences. We solve your product better and faster.

With 10 years of experience in designing strategic UX for companies of all sizes, from startups to enterprises, using user-centered design and design thinking to create innovative, intuitive and user-friendly solutions.

With vast experience in mobile, tablet, desktop and web user interface design for various industries: Telecommunication, Automotive, e-Commerce, medical, financial, governmental and more.

Specialties:

• Deep understanding of users' and business goals.

• Design thinking & Design sprints.

• Product analysis & Problem-solving.

• Working on different agile methodology.

• Establishing Design Workshops with Clients.

• I will increase usability, enhance user experience and ensure users' satisfaction.

• Setting up an adaptable dynamic design process that fits any project status.

• Leading, monitoring and coaching small design teams.

Languages

English
Fluent
German
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Frankfurt am Main (up to 50km), Frankfurt am Main (up to 100km)

Accenture
Design Manager
October 2023 - Today (2 years and 8 months)
Led design strategy for 5 flagship accounts across banking, telecom, and government sectors, driving digital transformation initiatives impacting over 20M end-users.
Directed a 10+ member design team, improving delivery efficiency by 20% through optimized processes and design system adoption.
Design Strategy User research Business Strategy Design Thinking Product design
Decept
Lead Designer
DIGITAL AND IT
August 2008 - Today (17 years and 10 months)
Strategic Design Manager with 12+ years of experience leading cross-functional teams to deliver impactful digital products and customer experiences. Skilled in blending UX design, business strategy, and innovation to create solutions that drive measurable business outcomes. Experienced in working with governments, financial institutions, and global brands across EMEA. Certified in IBM Design Thinking and d.MBA, with a proven track record of mentoring teams and scaling design practices.
Design Strategy Business Strategy UI/UX Design Business development Product management
Sage
Lead Designer
BANKING AND INSURANCE
August 2019 - Today (6 years and 10 months)
Led the design of cloud-based accounting software used by 50,000+ SMEs and enterprises, enhancing usability and reducing onboarding time by 15%.
Business development Business Strategy User research