Huw Allen

As a marketing strategy consultant to LendoCare, a fast-growing mobility-as-a-service platform for the travel sector, I designed and delivered a full go-to-market and growth strategy spanning both B2B and B2C channels. I developed the brand platform (“Travel Together”), defined multi-segment positioning across hotels, travel operators and multigenerational consumers, and built an integrated acquisition engine incorporating CRM architecture, paid search and social strategy, remarketing funnels, content and SEO foundations, and concierge-driven partnership frameworks. I produced a detailed execution roadmap, Gantt-style delivery timeline, CAC and operational scale model, hotel enablement toolkit, and booking-flow integration pathways (concierge scripts, website widgets, and future OTA partnership strategy), enabling the company to launch, scale and commercialise its offering effectively.

• Guided and worked in partnership with domestic and international franchisees to track and grow brand health across the rapid market growth, leveraging own business acumen, marketing expertise and team-wide collaboration.

• Partnered with the global brand and advertising team, agencies and cross-functional teams to develop high-impact strategic product launches bespoke for each market

• Sustained plans for important new markets to leverage the strengths of the Wendy's International brand. Lead research and development of menus, brand positioning and recommended pricing strategy.

• Generated weekly sales reports and annual promotional calendar, media strategy and channel-specific growth plans to maximise launch year sales and subsequent year-on-year growth.

Working with the founders to create a bespoke brand identity and annual digital media campaigns for an innovative canned wine start-up.

• Increased sales by 43% by developing the bespoke brand plan and marketing campaign. Utilising knowledge of the

competitive environment and impact of the economic landscape to adapt and refine the campaign to make a lasting

impact with customers.

• Targeting key customer demographics with D2C product messaging to maximise conversions, from views to purchases.

• Strategising product offering portfolio to solidify the firm's market position in the fast-growing FMCG industry.