About Irina
English
Native or bilingual
Spanish
Conversational
Romanian
Native or bilingual
Experience
- OneStream SoftwareSenior Event Manager, GlobalFebruary 2025 - Today (1 year and 4 months)
- Leading and executing the North America Connect event series (Denver, Minneapolis, Atlanta, New York, Washington DC), collaborating with leadership to shape strategy and oversee the planning, content,venue selection, AV, vendor management, promotion and post-event reporting.
- Managed and executed Connect Paris and supported Connect APAC (Sydney), ensuring global consistency and high-quality execution across regional teams.
- Supporting the planning and delivery for Splash EMEA and Splash North America, OneStream’s flagship user conferences for customers, prospects, and partners.
- Overseeing the Gartner CFO EMEA tradeshow in London, managed the full event lifecycle from planning through execution, including budget control, sales collaboration, and ROI analysis.
- Collaborating cross-functionally to establish the strategy for EMEA tradeshows program in 2026, aligning with company goals and ensuring regional relevance.
- AppianSenior Marketing Event Manager, EMEATECHJune 2022 - November 2024 (2 years and 5 months)
- Evaluated, planned and executed face-to-face programs in the pan-EMEA region to include corporate trade shows, conferences, and Appian hosted user conferences while working closely with internal and external stakeholders to ensure program goals and objectives were met and supported Appian’s lead generation and sales goals.
- Provided tactical marketing direction to jointly build integrated marketing campaign plans.
- Identified new program opportunities for Appian that supported lead generation and sales goals.
- Managed, planned and executed Appian’s annual European user conference - Appian Europe as well as Appian Around The World, a one month roadshow across five European countries.
- Prepared and tracked program budgets.
- Managed lead collection and meetings to ensure post program lead dissemination was efficient and supported lead follow up to meet program goals.
- Coordinated and carried out project deliverables on schedule.
- Developed project plans, staff schedules and task assignments.
- Fintech OSSenior EMEA Event ManagerJune 2021 - June 2022 (1 year)
- Planned and executed global event activities, both own-hosted and industry conferences.
- Managed the FintechOS annual flagship conference - Leap - which in 2021 had over 1000 virtual attendees, 50 speakers, and over 30 sessions during 3 event days.
- Expanded the global events programme that FintechOS hosted and ran.
- Ran virtual/in person/hybrid events, planned and coordinated all relevant logistical aspects and made sure their delivery reached the desired outcomes.
- Executed all three phases of an event program: pre-event, during event, and post-event. This included logistics, administration, planning and preparing event materials, plus pre and post event marketing.
- Negotiated and executed contracts for large, medium and small-scale events.
- Negotiated and executed contracts with event-related vendors and contractors.
- Collaborated with sales and partners to drive event success.
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Education
- Master in Public Relations and Business CommunicationLucian Blaga University, Romania2010
Certifications
- Project Management FoundationsLinkedIn Learning2022
- Scrum: The BasicsLinkedIn Learning2022