Iris Mariano

1. Product Management strategy & life cycle, from product conception to product launch:

• CRM - Salesforce Service & Sales Clouds implementation, leading 4 internal POs / 2 external BAs / 6 external Devs ➩ Successfully replaced the complex internal back-office system in 2Y (2M project);

• Classifieds - B2B/B2C encoding funnel, customer journeys A/B Testing ➩ Increased online conversions from 2% to 4%;

• B2B Display advertising ➩ Conceived & launched a new product portfolio, led to a double-digit growth year-year.

2. Product Owner of an international Scrum team of 8 cross-functional developers:

• Creating product roadmap by continuously gathering stakeholders' input, ensuring internal & external communication;

• Maintaining product backlog, creating UI wireframes, defining business requirements, US, following developments & tests ➩ Delivering increments Sprint after Sprint, assuring timely releases to increase product value against KPIs.

e-commerce strategy, managing platform product operations:

• B2C Visibility services ➩ Rapidly increased traffic, user base, online sales and e-commerce revenue;

• Web & Mobile Payments ➩ Managed migration from PayPal to Adyen to reduce commissions.

1. e-commerce EMEA operations for Google Shopping, e-Books, Offers, Play, Android, Chrome WebStore:

• Leading product internationalization strategy ➩ Launched 11 new countries, 300K+ merchants, 1B+ products;

EMEA Team Lead ➩ Built team in 9m from 0 to 30 customer service operators, providing support in collaboration with cross-functional teams (IT, Engineering, Sales, Marketing) to Top 100 strategic partners & long-tail merchants.

2. Google Search Quality Strategist for google.fr and google.it:

• Monitoring search engine results against spam & SEO reverse engineering techniques, coordination of external communication efforts via Google official forums and blogs ➩ Improved awareness and enforcement of Google guidelines among Webmasters and advertisers, which led to increased user satisfaction.