Description

Versatile Marketer with a background in community management, marketing, and production assistance across the creative industries. My most recent role is with a production company and Saas platform where I assist in coordinating projects, managing online communities, and supporting producers to deliver engaging campaigns and digital content. Skilled at building audience connections, driving engagement, and ensuring seamless collaboration between creative and technical teams. Passionate about storytelling, digital culture, and creating impactful experiences that resonate with diverse audiences.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Melbourne (up to 15km)

&FRIENDS / Cavalry
Marketing and Community Manager
July 2021 - Today (4 years and 11 months)
London, UK
• Developed and executed digital marketing strategies, resulting in a 50% increase in social engagement and 40% boost in web traffic. This included email marketing and automation, social media marketing, SEO and content marketing.
• Managed community engagement with freelancer onboarding and communications for the freelancer platform. Conducted interviews for onboarding and vetting process' and gathered feedback for the improvement of our platform for the community and client base.
• Delivered and lead client presentations and platform demonstrations for agencies and corporate clients.
• Managed end-to-end production processes, including casting, creating call sheets, and conducting risk assessments for the content production side of the business.
• Enhanced team efficiency by implementing a project management tool like Asana to track tasks and priorities within the team and improved efficiency with workflows implementing automations within our sales and emails tools.
• Created high-impact content for blogs, articles, and social media campaigns to elevate brand visibility.
• Worked with the development team to improve our Saas product, I was solely responsible for product testing and feedback.
• Assisting the web developer in website update and improvements ensuring good UX and CX utilising wordpress.
asana Digital communication community management Business development Marketing
AKQA Media
TV Media Coordinator
January 2021 - July 2021 (6 months)
• Coordinated multi-channel media campaigns, integrating digital, TV, and Out-of-Home platforms for retail clients.
• Ensured seamless delivery of digital assets and communications to meet campaign deadlines.
• Conducted post-campaign analysis, providing data-driven insights to refine future marketing strategies.
Sensis
Ad Operations Specialist
January 2017 - January 2020 (3 years)
• Managed end-to-end digital advertising campaigns, consistently exceeding industry CTR benchmarks.
• Designed and executed paid social campaigns, achieving a 25% increase in client engagement.
• Collaborated with vendors to enhance campaign tracking and platform performance.
• Led internal training initiatives, contributing to a 15% revenue growth.