About Ivee
Why Partner With Me?
I bring a wealth of wisdom from my 20-year experience in product leadership across global leaders like King (makers of Candy Crush) and Ubisoft. I specialise in product interventions that bridge the gap between creative vision and sustainable profitability. I use data, deep behavioural psychology, and thoughtful design to drive user engagement and retention. I resolve roadmapping friction by aligning product features with measurable commercial goals.
- Business Stabilisation: Most recently partnered with executive leadership to reduce the financial deficit by 90%, reached breakeven and set up for growth.
- Monetisation Architecture: Designing balanced revenue ecosystems across microtransations, subscriptions, and ad-based models. Previously architected a core system that exceeded Year 1 targets by 8.5x.
- Operational Scaling: Building multidisciplinary teams and implementing AI-enhanced processes to ensure delivery predictability. My approach recently placed product content delivery 4 months ahead of schedule.
- Product-Market Fit Validation: Establishing data-driven frameworks to validate retention metrics early, specifically for high-scale products targeting $100M+ annual revenue.
I am available for remote UK and US-based assignments, and will travel as needed:
- Strategic Audits: Deep-dives into monetisation or retention.
- Fractional Leadership: Ongoing guidance (1-2 days/week).
- Interim Head of Product: Filling critical leadership gaps.
English
Native or bilingual
Filipino
Native or bilingual
Can work on-site
Cambridge (up to 50km), London (up to 50km)
Experience
- Lockwood Publishing LtdProduct & Data DirectorJune 2022 - October 2025 (3 years and 4 months)Cambridge, UK
- Business Transformation: Partnered with the executive team to pivot the company from significant operating losses to breakeven by Q1 2025, contributing to a 90% reduction in financial deficit.
- Growth Strategy: Identified and executed product optimisations that drove revenue uplifts between 10% and 450%.
- Operational Efficiency: Implemented strategic outsourcing for community and event management, achieving positive ROI in 3 months and generating +10% incremental revenue MoM.
- Process Optimisation: Streamlined content publishing workflows, placing the lifecycle team 4 months ahead of schedule while increasing user engagement by up to 67%.
- AI Integration: Scaled organisational analysis capability and executive decision-making speed through the strategic integration of AI tools.
- Jagex Games StudioSenior Product DirectorSeptember 2021 - May 2022 (8 months)Cambridge, UK
- Strategic Roadmap: Designed the vision and long-term roadmap for a major subscription-based platform to achieve 10% YoY gross revenue targets.
- Performance Forecasting: Managed revenue projections and financial modelling to ensure alignment between product development and commercial objectives.
- Playdeo LtdHead of ProductApril 2020 - August 2021 (1 year and 4 months)London, UK
- Platform Vision: Established the product slate and operational processes for a technology startup merging video/TV with interactive digital engagement.
- EdTech Development: Served as Executive Producer for an educational platform, leading the MVP roadmap, investor pitches, and product-market fit analysis.
- User Experience (UX) Overhaul: Led a full UX/UI transformation and progression rebalance to maximize user conversion and retention
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Education
- Master in Business Administration (MBA)The University of Western Australia
- BA in Organizational CommunicationDe La Salle University
Certifications
- Agile Certified Product Manager and Product Owner (ACPM)The Association of International Product Marketing and Management (AIPMM)2021
- Strategic Management: Creating & Sustaining Competitive AdvantageCambridge Judge Business School2022