Description

I am a bilingual (Chinese–English) cultural and creative content specialist with 5+ years of experience in brand storytelling, translation, and art education. My expertise lies in helping cross-cultural teams and individuals express their ideas and projects with clarity and impact.

With teaching experience at one of Beijing’s top art institutes and ongoing studies at a European art academy, I bring together artistic sensitivity and linguistic precision. This allows me to create content that is not only accurate but also culturally nuanced and engaging.

I can support projects such as:

Bilingual brand localization and copywriting (CN–EN)

Exhibition texts, reports, and publications for art & cultural institutions

Portfolio text coaching and statement editing for art & design students

If you are looking for a partner who combines translation, creative writing, and an art background, I’d be delighted to collaborate.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Craftchichi
Creative Director
October 2024 - Today (1 year and 8 months)
Netherlands
• Co-founded a buyer's store dedicated to Chinese ethnic minority culture and intangible cultural heritage (ICH) handicrafts, connecting traditional artisans with global audiences.
• Developed product selection strategy focused on authentic handmade crafts, directly supporting Tibetan elder communities and generating sustainable income.
• Created brand storytelling and product narratives, highlighting the cultural and historical background of each piece to engage international customers.
• Directed visual campaigns and creative content, ensuring cultural authenticity while appealing to modern global markets.
• Expanded overseas social media presence, raising awareness of minority heritage.
Brand Storytelling & Localization Creative Writing
NewLink
Director of Operations
February 2021 - August 2024 (3 years and 6 months)
Beijing, China
• Oversaw end-to-end online marketing and digital operations across all company products.
• Built and managed a Douyin influencer account matrix, achieving 500K+ followers in 3 months, directly supporting business expansion into 20+ new cities.
• Owned acquisition performance across all self-media channels, with full responsibility for growth data.
Social Media Content Strategy TikTok Social media
Inke Live
Marketing Specialist
December 2017 - August 2019 (1 year and 8 months)
Beijing, China
• Increased Douyin channel conversion rate (CVR) by 103% via short video optimization and creative ad materials.
• Directed end-to-end marketing strategy for new product features, app packaging, and major annual events.
• Built mini-program growth from 0→500K+ DAU in 1 week, including campaigns such as Lehua Seven concert ticketing (100K+ DAU).
• Managed "Zhishi Chaoren" (Quiz App) promotion, achieving 1 M+ DAU within 1 week via Zhihu campaigns and user re-engagement.
• Organized Inke's 3rd Anniversary campaign, driving tens of millions in brand exposure through KOL collaboration.
• Developed agency standards & ad material review processes, ensuring scalable and consistent performance.
Product management Marketing Growth hacking