Jack G.

Under contract with Mastercard, based as their affiliate, Tesco Bank. I lead communications strategies to align product initiatives with commercial, customer and business objectives. I am responsible for bringing the right comms people together to create a holistic plan across the full funnel. Delivering best-in-class, multi-channel communications from acquisition through to retention. I leverage Tesco Bank and Tesco group data to provide personalised customer communications.

• Creating marketing communications plans including channel planning, testing approach, creative development, measurement plan and communications retros.

• Minimising risk exposures and ensuring adherence with regulatory standards by working with all internal functions to make sure compliance programs are properly implemented.

• Performing channel analysis and integration techniques, aiming to provide an understanding of customer touchpoints, marketing channels, and opportunities for channel integration.

• Managing regulatory and servicing communications campaigns to support value stream priorities and deliver successful campaigns with good customer outcomes.

I drove the execution and campaign delivery of lifecycle communications to enable the initiatives and objectives of our marketers. Administered user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. Hybrid set of skill sets; hands-on coding, test instrumentation, marketer strategy thought partner, and user advocate

• leveraging expert internal resources when appropriate. I maximised message utilisation whilst balancing the needs of users and internal stakeholders, using a measured collaborative approach.

• Built, tested and delivered lifecycle messages.

• Executed messaging optimisation and best practice adoption.

Operated multi-channel campaigns, directly with and in the Client Team as part of their UK retail banking division. My agenda was at the heart of the Barclay's Customer Strategy – playing a pivotal role in rebuilding and aligning all contact consistently with their customers in line with their contact strategy.

• Ensured all communications were of the desired standard and effectively delivered against strategic, commercial and brand objectives. Developed in line with brand guidelines and aligned to brand values; adhered to regulatory requirements and developed in line with relevant governance frameworks, consistently reflecting industry best practice.

• Reviewed campaigns and programs, reporting on performance and captured learnings to implement.

• Collaborated with creative and production agencies to ensure campaigns followed industry best practice and are customer centric.

• Managed and coordinated all stakeholders throughout the delivery of campaigns.