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Jacob Mc Pherson

Editorial Production Specialist

Works remotely from Berlin

  • 52.517
  • 13.3888
  • Suggested rate €550 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Jacob's quote.
Propose a project The project will begin once you accept Jacob's quote.

Location and workplace preferences

Location
Berlin, Germany
Remote only
Primarily works remotely

Preferences

Project length
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Architecture & Urban Planning
  • Arts & Crafts
  • Culture
  • E-commerce
  • Entertainment & Leisure
+14 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Reputation

Languages

  • English

    Native or bilingual

Categories

Skills (22)

Jacob in a few words

Adaptable self-starter who works well with SME’s, start-ups, and large scale corporations. Delivers 10+ years of experience handling projects for entertainment and media companies, including Google, YouTube, and Havas Worldwide.

Well-versed cross-country growth expert comfortable with localisation-based strategies. Specialises in growth marketing & SEO, editorial content production, development and creation, digital curation and strategy, online merchandising and sales, artist management and consulting, PR and influencer strategies, and B2B/B2C audience development.

Experience

Cement Media, Inc.

Founder

August 2015 - Today (6 years6 years and 11 months)

Incorporated in New York, Cement Media, Inc. is a cross-border growth marketing, editorial content creation and storytelling agency focused on trust-building, domain authority, and customer conversion for start-ups and SME’s. In addition, Cement Media, Inc. supports artists with creative consulting, management, and digital merchandising strategies. Services include: •Growth marketing & SEO •Editorial content production, development, & creation •Digital curation & strategy •Online merchandising and sales •PR & influencer strategies •Media partnerships •B2B/B2C audience development & customer conversion •Artist management and consulting Past clients: YouTube (US), Google Play (US), Havas Worldwide (US), Alejandro Ingelmo (US), Praytell Agency (US), Wallplay (US), Skipr (BE), Cowboy (BE), Fixter (UK), OfficeServe (UK), The Other Agency (BE), Digizik (BE)

Google Play (via oDesk)

Books & Magazines Merchandising  - As a freelancer

New York, NY

January 2013 - December 2013 (11 months)

•Managed programming, SEO and marketing for “[email protected],” an internal series highlighting celebrities and influencers like Emile Hirsch, Paul Rudd, and fashion industry insiders such as Julie Gilhart (former head-buyer at Barney’s New York). •Contributed functional expertise to the strategic planning and tactical execution of a quarterly merchandising calendar of features and promotions for print partners like Hearst, Conde Nast, HarperCollins, Hachette, and Macmillan. •Developed effective store programming, processes and tracking in conjunction with internal cross-functional teams (Content Programming, Product, Engineering, Design, Marketing) and external content partners. •Provided metrics-based analyses of store merchandising programs and recommendations for enhancing their effectiveness. •Helped drive a unique customer experience, while contributing to the Google Play Content Programming team’s global efforts.

Freelance

Digital Marketing & Business Development Consultant  - As a freelancer

September 2012 - August 2013 (11 months)

Artist Management & Development, Monarch Artists •Facilitated relationship between Monarch and The Orchard to launch a digital label. •Assisted clients with social media planning and best practices. •Connected clients with publicists for representation. •Crafted branding and identity for clients. YouTube Strategy, Dos Equis / Havas Worldwide •Elevated "The Most Interesting Man" on YouTube •Provided insight on best practices for the social media platform •Created guide for future brand efforts Artist Relations, Musio.com •Coordinated with artist management companies to on-board new talent. •Brought strategic partnerships to business development team. •Supported social media and marketing efforts. Digital Strategy, YouTube.com/EncoreSessions •Reached out to key bloggers and influencers with press releases of upcoming performances and fielded media requests for coverage. Followed up when post performance video was published. Music Contributor, GuestofaGuest.com •Added music coverage and expanded audience.

YouTube (via Pulp Lab)

Music Community Specialist  - As a freelancer

December 2011 - July 2012 (7 months)

Supported music marketing director and assisted with editorial planning / promotion for record label partners (Warner Music Group/ADA, EMI, Sony, Universal, Indies), licensing partners (The Orchard, INgrooves Fontana), and content partners (VEVO) managed by business development team. •Featured new album releases and music videos on the carousel of www.youtube.com/music. •Assisted social media manager with music related posts to Twitter, Facebook, and Google +. •Provided programming partners (Pitchfork, Vice/NOISEY, The Warner Sound, Fuse) with social media support. •Collaborated with The Zoo to market live streams for Bonnaroo, JazzFest, and Coachella and participated in weekly calls to determine appropriate promotion, such as Tweeting and posting to Facebook/Google + during live streams.

Pulp Lab

Digital Brand Strategist

January 2011 - July 2012 (1 year1 year and 6 months)

Pulp Lab is a curated trend and creative agency with expertise in brand communications, digital media, and consumer engagement programs centered on style, design, and culture. With outposts in New York + Los Angeles + local "Culture Casters" across the country, Pulp Lab’s team covers the most intriguing developments taking place across the globe in products and fields as diverse as food, fashion, music, technology, advertising, and film. •Assisted with social media planning and strategy for MSN Postbox and YouTube. •Served as primary editorial and photo contributor for blog on www.pulplab.com, while providing coverage for NYC fashion weeks, CMJ, SXSW, and other cultural tent-pole events. •Increased presence on social media networks (Twitter and Facebook) through blog posts and relationships, resulting in doubled traffic over one year. •Planned New York Fashion Week party featuring independent designers and musicians, assisted with sold out residency at Piano’s for emerging musicians, and coordinated and promoted unofficial CMJ showcase. Projects: •YouTube Social Media Community Manager •YouTube Music Editorial Programming •MSN Postbox Content Contribution

Windish Agency

Intern

November 2009 - July 2010 (8 months)

The Windish Agency is an independent booking agency based in Chicago, IL. Supported agents and administrators with database organization, Visa paperwork for international artists, and following up with promoters.

BIZ 3 Publicity

Intern

September 2009 - November 2009 (2 months)

BIZ 3 is an independent PR company based in Chicago, IL. Reported to senior publicists. Organized email and phone follow ups, prepared and sent mailings, and completed projects for clients.

Matador Records

Intern

May 2009 - August 2009 (3 months)

Beggars Group / Matador Records is an independent group of labels (Young Turks, 4AD, XL Recordings, Matador, and True Panther Sounds). Shared duties with the direct marketing manager, including street team management, event planning, and concert promotion.

1 project on Malt

(1 rating)

Education