Description

I can help you cut through the noise and grow online with clear, effective, and tailored marketing support. With 15+ years leading and implementing digital strategy for global brands like Samsung, EE, and Jigsaw, and now as a freelance consultant, I bring both the nous and pace from my corporate background, freelancer adaptability to tackle your challenges, and critical thinking for effective creative problem solving.

My ability to combine big-picture strategy with hands-on delivery is what sets me apart from most. I don’t just advise – I roll up my sleeves to create, optimise, and implement the campaigns and content that move the needle. Whether it’s looking end-to-end at your customer experience as a brand, refreshing a Google Ads strategy, building a social media campaign that actually converts, or optimising your website for stronger performance, I adapt to the unique challenges that you're facing right now.

Clients describe me as approachable, professional, and deeply invested in their success. I know that trust and clarity matter as much as results, which is why I keep communication open, jargon-free, and always focused on your goals.

Typical projects may include:

>Digital strategy and campaign planning

>Google Ads and Meta Ads setup, optimisation, and reporting

>SEO audits, optimisation, and content recommendations

>Social media strategy, content planning, and execution

>Website reviews and enhancements to drive conversions

>End-to-end campaign management across paid and organic

If you’re looking for a multi-skilled, experienced partner who can adapt to your needs and deliver with creativity, clarity, and impact – let’s talk about how I can help.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Quilt Digital,
—Founder, Freelance Digital Marketing Consultant
January 2022 - Today (4 years and 5 months)
As a freelancer, I had the privilege of collaborating with a range of organisations and not-for-profits. My clients' needs have extended beyond conventional consulting; taking charge of strategy, conversion optimisation, sourcing technical solutions, and seamlessly navigating between on-site and off-site marketing levers. Setting up and utilising insights and data from Google Analytics and Looker Studio enabled the defining and executing of comprehensive marketing plans, optimising exposure, curating impactful content and enhancing brand visibility. Through this hands-on approach, I've left a lasting mark on my clients, introducing effective tools and ways of working.
Asiatic London,
—Head of Digital Marketing
July 2021 - December 2021 (5 months)
Responsible for setting the marketing strategy and department purpose to lead the business into a phase of digital transformation across D2C and B2B sales projects. This encompassed strategy and execution across Digital Marketing, CRM and social media, content, site user experience across Shopify, and channel digital go-to-market strategy. Introduced a set of standards for product launches from retail partners and from the brand experience. Pitched a business case for a budget of 200k incremental investment and a new team for this interiors wholesaler.
Bugaboo,
—Head of Ecommerce and Etail
January 2021 - May 2021 (4 months)
A short-term commercially focussed contract to lead digital sales across 3 regions, UK&I, Nordics, and Australia, across the Bugaboo d2c ecommerce channels and indirect etail nationals, such as Boots, Very, Amazon and Argos. The contract focussed on stabilising the accounts and results across a period of transition, achieved by setting a plan for ecommerce conversion optimisation, marketing budget and laydown, online trading, operational leadership, new channel onboarding and team development and leadership. Steering channels on to deliver the €12.5m 2021 ambition. My efforts grew traffic 16% YOY, CR 50.4% YOY, and revenue 36.5% YOY.