Javier Leal Olivas

Creative development for campaign pitches, UK-based and European OOH campaigns. Branding design for a global brand in the car engine industry. Led client presentations based on own research and design development. Clients: + The Brooklyn Brothers (Castrol) + MullenLowe London (Nutella) + Digitas UK (UnderArmour) + Adam & Eve DDB / King Henry (National Lottery, Esso) + Outfly + CSM + SPACE

Design direction for print campaigns and pitches, making sure visual consistency and high standards are maintained throughout the process. Developed brand new brands and look & feels for a diversity of clients, to whom I advised on matters of branding and visual identity. Presented creative work in-situ and remotely to client audiences on a regular basis, conveying design journey and creative ideas. Recruited, mentored and managed junior designers and interns.

Developed print campaigns, identities and assets for McDonald's UK as well as playing a key role in brand consulting projects for McDonalds Global. These included complete CI and layout design, working alongside photographers and overseeing retouching and artworking. Created RFI documents, print ads and full campaign guidelines for clients including Special K, Škoda and Betfair. Redesigned Leo Burnett London's CI and stationery. Recruited and interviewed graduate designers for design placement roles.