About Jaye
Hi, I’m Jaye, a multidisciplinary Content Strategist with a background in EdTech and SaaS. I bring 9+ years of experience to help bold, ambitious tech brands grow through organic, value-driven content. Companies I’ve worked with include Semrush, Ironhack, & Frontify. I’m currently the Social Media Lead at London Tech Week.
Outside of my 9-5, I’m an independent music, lifestyle & culture journalist. I’ve interviewed names including Miguel, Chloe Bailey, Odumodublvck Giggs, Slawn, Coco Jones, and created artist press kits & PR write-ups for festivals like Primavera.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- London Tech Week (FTC):Social Media LeadMarch 2025 - Today (1 year and 3 months)Returned to lead socials for LTW 2025 after a successful performance in 2024. Single-handedly orchestrated a multi-channel social media strategy, driving significant growth on LinkedIn from 37.5K to nearly 41K followers & consistently outperforming key competitors.Developed & executed high-impact communications campaigns around high-profile tech & government speakers, driving substantial spikes in registrations. Oversaw all content creation, including graphic design, copy, & video production.
- Semrush:Senior CopywriterJune 2024 - March 2025 (9 months)Sole in-house copywriter for the Innovation Hub team, leading on content strategy and execution for Ads Launch Assistant, Social Toolkit, and ContentShake AI. Owning all product copywriting and marketing content creation across diverse channels — inc. website, blog, email, knowledge base, and in-app messaging.
- Bloom App:Senior Copywriter & Content StrategistJanuary 2024 - June 2024 (5 months)Spearheaded holistic content strategy inc. product, marketing, and PR. Owned SEO strategy and execution. Defined and maintained a consistent TOV across all user touchpoints Developed and managed a content calendar aligned with product launches & marketing campaigns, Created compelling app content, + UX/UI, onboarding materials, marketing collateral, social media, and website copy.
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Education
- Drama, Applied Theatre and Education (1st Class Hons)Royal Central School of Speech and Drama2016
- MA Cross-cultural Communications and International ManagementNewcastle University2017