About Jennifer
I'm a senior creative with 16+ years building high-impact content strategies for global brands—now pioneering AI-human collaborative workflows that amplify creative output without sacrificing resonance. My expertise spans luxury, FMCG, and hospitality, where I've led pitch-winning campaigns for Mercedes-Benz, HSBC, Nivea, Harrods, and Unilever.
Since 2022, I've been at the forefront of AI-augmented content creation, engineering prompt systems that accelerate ideation, optimize SEO performance, and scale personalized messaging across channels. I specialize in architecting LLM workflows (Claude, GPT-4, Gemini) for brand voice consistency, content auditing, and high-volume campaign execution.
As a certified voiceover artist, I bring a unique audio-first perspective to conversational AI, chatbot scripting, and voice interface design—bridging the gap between written and spoken brand experiences.
I'm currently exploring applications of AI in eating psychology and wellness content for different clients, building meditation scripts and somatic coaching tools that combine neuroscience with narrative craft.
Core competencies: AI prompt engineering, LLM workflow design, SEO content strategy, brand voice development, UX writing, conversational AI, voiceover, EECs, scriptwriting for audio, TV and digital branded content
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SelfSenior CreativeDIGITAL AND ITFebruary 2012 - Today (14 years and 4 months)Barcelona, Spain• • Lead concept-to-launch 360° campaign ideation and copy across digital, social, CRM, OOH, and experiential—balancing brand craft with performance goals.• • Build AI-assisted creative workflows using prompt engineering (brief-to-prompt translation, tone/voice constraints, few-shot examples) to accelerate ideation, messaging, and copy iteration.• • Create conversion-focused copy for landing pages, email/CRM, EEC's, paid social, and product messaging; develop multiple on-brand variants for testing/optimization.• • Develop reusable prompt libraries and brand-voice guardrails (do/don't rules, claim safety, readability) to keep generative outputs consistent, compliant, and human-first.• • Collaborate with strategists, designers, and key stakeholders to shape narratives, pitch decks, and creative platforms that win new business and forge strong client-agency bonds• • Use AI tools to synthesize research, competitive audits, and audience insights into desired creative territories, messaging frameworks, and campaign routes.
- Frequency Machine/Acast,ScriptwriterMarch 2020 - December 2023 (3 years and 9 months)Barcelona, Spain• • Crafted engaging, real-life inspired scripts for hit travel podcasts on Apple and Spotify, enhancing listener engagement and brand storytelling.• • Collaborated with creative teams to develop innovative concepts for a trans Atlantic digital marketing campaign• • Analyzed audience feedback and data analytics to edit and enhance script content based on patterns of user engagement, streams, shares, to improve KPM's• • Managed multiple projects simultaneously, meeting tight deadlines while maintaining exceptional quality.• • Passport (Spotify) enjoyed 250,000+ listeners monthly (2021-2022)
- Nile HQ,UX CopywriterJune 2020 - January 2021 (7 months)Edinburgh, UK• • Collaborated with design team to enhance user experience through targeted, meticulous UX writing.• • Audited and edited entire user journeys to understand bottlenecks and creative a more enriched, easy immersion in the Lloyds digital ecosystem.• • Built a full SEO content plan for Lloyds.com blog which i wrote and edited, creating business-wide visibility and accountability• • Conducted internal and external market research to inform content strategies, ensuring alignment with audience needs.• • Optimised copy for SEO, improving visibility and staff engagement across Lloyd's digital platforms by 38% in a short 6-month period.
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Education
- in BA HonsUniversity of Leeds2003in BA Hons