Description

As a Senior Paid Media Specialist, I help brands scale through high-performance digital advertising. With a deep focus on Google Ads and social media strategy, I specialize in creating data-driven campaigns that turn clicks into customers.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

AccuraCast,
Paid Media Consultant
August 2022 - April 2025 (2 years and 8 months)
London, UK
• • Managed 12+ clients simultaneously across UK, US, and EU in hospitality, e-commerce, publishing, and travel.
• • Scaled a DTC brand into Germany and France → achieved 2X ROAS with cross-channel funnel strategy (Meta + Google).
• • Led client communications, ensuring strategies met KPIs and retention
• • Achieved 6X ROAS on Amazon DSP via audience segmentation and advanced bidding.
• • Consistently optimised campaigns with budgets up to six figures/month, reducing CPA (e.g., £4.78 CPA, 9p CPC in 2024 Meta campaign).
• • Delivered 1,506 conversions for a publishing house at £3.11 CPA, 38p CPC, 11.5% CVR.
• • Achieved 2x ROAS for a hotel by leveraging audience signals and intent-driven targeting in Performance Max
Mourenza Ltd
Freelance Paid Media Consultant
May 2025 - Today (1 year and 1 month)
• • Audited and restructured Google Ads campaigns for SMEs and e-commerce brands.
• • Designed strategic roadmaps to reduce CPA and scale ROAS across search and Performance Max campaigns.
• • Delivered actionable recommendations that improved targeting efficiency and long-term campaign performance.
Shading Specialists,
Digital Marketing Specialist
March 2021 - August 2022 (1 year and 5 months)
London, UK
• • Optimised five-figure budgets on Google, Meta, and Pinterest.
• • Increased CTR from 3.99% to 14.4% with creative and targeting A/B testing.
• • Drove up to 13X ROAS on Google Ads.