About Jesuina
I create social media and content strategies that help premium brands grow without sounding like everyone else.
I've spent my career across fashion, design, lifestyle and culture, from paid social and editorial-led organic content for design and architecture audiences. I currently lead social strategies and content development for a global design and architecture platform, so I know how to make considered content perform.
What I do: social media strategy, content planning, editorial copywriting, community management and brand positioning. I set the direction and write the copy that delivers it.
What sets me apart is a strategic head and an editorial eye. I think in growth, engagement, and positioning, and I write like a person, not a brand deck. If you want social that feels culturally aware and actually moves the numbers, that's my work.
Typical projects: social audits and growth plans, monthly content calendars, short-form video scripts, channel strategy across Instagram, LinkedIn, TikTok and Pinterest.
Portuguese
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DAAILY PLATFORMSSOCIAL MEDIA MANAGER - ARCHITONICJanuary 2024 - Today (2 years and 5 months)Leading organic content strategy, driving follower growth across platforms (Instagram +3.3% in 2 months, LinkedIn +4.6% in 4 months, TikTok +1.1% in 1 month) and achieving an 8.3% engagement increase in under 6 months. across all platforms. Developed new content formats and directed interviews to diversify storytelling. Team collaboration, ie editors, designers, and branding, to deliver bold, design-led narratives.
- HIGHSNOBIETYJUNIOR CAMPAIGN MANAGER ASSISTANT CAMPAIGN MANAGERJanuary 2022 - January 2023 (1 year)Managed and optimised 100+ paid social campaigns for luxury, fashion, and lifestyle brands, including Nike, Coca Cola, Burberry, Ferragamo, Samsung, and Porsche. Delivered results of up to 18M impressions, 800K+ engagements, and CPCs as low as €0.10 across Meta and TikTok. Produced 90+ analytical reports, translating campaign performance into actionable insights for clients and creative teams.
- BLINKIST LABSWORKING STUDENTJanuary 2020 - January 2021 (1 year)Supported with project management and execution of short-format audio.. Support the social media team with organic content focused on the shot-audio format to drive awareness of the format.
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Education
- PR & Digital MarketingHOCHSCHULE FUR MEDIEN, KOMMUNIKATION UND WIRTSCHAFT BERLIN2021PR & Digital Marketing
- Bachelor of Business Management &CATHOLIC UNIVERSITY OF ZIMBABWE2018Bachelor of Business Management &