Jill Murray

In my experience as CMO at Arcadis, I led a global team of more than 200 people through a transformation from support function to strategic growth enabler. I introduced modern digital marketing platforms, tools and strategies; launched award‑winning thought‑leadership campaigns; delivered a global Brand Refresh; and embedded AI‑powered capabilities across the organisation. I’ve driven brand repositioning, shaped global storytelling, and strengthened our corporate communications function — including PR, media relations, executive messaging, and crisis communications.

I developed messaging and narrative frameworks that brought clarity and consistency to how Arcadis shows up across markets, and I built a global Brand Ambassador programme to elevate internal experts and strengthen external visibility. I led digital marketing strategies across channels, including social media, content ecosystems, and data‑driven campaign design. I also oversaw thought‑leadership and content strategies, from white papers to executive platforms, ensuring our insights were credible, relevant, and commercially aligned.

A significant part of my role focused on people: building empowered, culturally aware teams across Australia, Europe, the Americas and Asia; creating centres of excellence; and designing a people plan that covered wellbeing, mentoring, training, and career development. I introduced practical, actionable frameworks that helped teams work with clarity and confidence, regardless of geography or discipline.

My capabilities include:

Led the organisation’s marketing and communications strategy, bringing clarity, structure, and emotional intelligence to how the charity communicates with clients, donors, partners, and volunteers.

Developed a brand positioning and narrative framework that articulated the organisation’s purpose, values, and point of difference in a sensitive, human‑centred way.

Designed and implemented a Theory of Change to strengthen strategic focus, guide decision‑making, and align programs with measurable social impact.

Built the organisation’s impact measurement approach, including defining outcomes, indicators, and data‑collection methods to demonstrate value to funders and stakeholders.

Created a messaging system and tone‑of‑voice guidelines to ensure consistent, compassionate, and empowering communication across all channels.

Strengthened the organisation’s digital presence, improving clarity, accessibility, and user experience for people seeking support.

Developed donor communications and gratitude frameworks that deepened relationships and improved retention while maintaining authenticity and dignity.

Produced strategic content and thought‑leadership pieces to raise awareness of the organisation’s mission and highlight the lived experience of people affected by cancer.

Supported the Board and leadership team with strategic planning, stakeholder engagement, and communications advice, ensuring alignment between mission, messaging, and operational priorities.