Description

I help brands decode culture and behaviour through deep, human-centred research. Whether it’s ethnographic fieldwork, cultural analysis, or strategic insight for comms and innovation, I bring clarity where things feel murky. Past work includes trend frameworks, consumer segmentations, and cultural strategy for global brands.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Jim Mott Consulting Ltd
Ethnographic + Cultural Insight Consultant
RESEARCH
July 2019 - Today (6 years and 11 months)
London, United Kingdom
Partnering with leading strategy and insight agencies to deliver culturally grounded research, ethnographic training, and strategic consulting.

Current freelance roles include:

• Director @The Answer Insight
• Associate Director @Canvas8
• Senior Associate @Horizon Strategy
Ethnographic Research Cultural Analysis User Research
BAMM
Research Director
November 2016 - June 2019 (2 years and 7 months)
London, United Kingdom
Research Director November 2015 – June 2019

• Led multi-market ethnographic research and cultural insight projects for clients including HSBC, Kingfisher Group, Mercedes Benz, Puma, Shell, The Coca-Cola Company, and Unilever.
• Specialized in uncovering deep cultural insights to inform brand strategy, product development, and communications.
• Additional responsibilities: team mentorship, conference speaking (APG, AQR), and delivery of ethnographic training workshops (APG 'Savage Thinking').
Ethnographic Research Cultural Analysis
MEDIACOM
Research Manager
May 2013 - April 2015 (1 year and 11 months)
• Managed in-house and client-facing qualitative research projects for The Metropolitan Police, Coca-Cola, and Mars.
• Oversaw Real World Britain, Mediacom's award-winning video ethnography panel.
• Delivered insight through traditional, online, and ethnographic research methods to support campaign development, brand positioning, and strategic planning.
• Produced thought leadership pieces and supported dissemination of insights across the business.