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Malt Strategy
Jocelyn PhayJP

Jocelyn Phay

Digital Ad Operations & Campaign Manager

€460/day
Paris, FR
8-15 years
Google Ads
GAM
Google Analytics
Data analysis
DV360

Average response time: 12 hours

About Jocelyn

Ad operations specialist and campaign manager with 15 years across buy and sell side, with deep hands-on expertise in Google Marketing Platforms GAM, DV360, CM360 and Google Ads. I work independently, integrate quickly, and take full ownership from trafficking through to reporting.

  • English

    Native or bilingual

  • French

    Basic

  • Chinese

    Basic

Remote only
Primarily works remotely

Experience

  • MOJEH UAE
    Digital Ad Operations Specialist
    PUBLISHING
    September 2024 - Today (1 year and 9 months)
    • Sole ad ops resource managing full campaign lifecycle on GAM and Google Ads, from asset collection and trafficking through to reporting and post-campaign analysis
    • Serve as primary point of contact for clients from IO sign-off, managing all operational communications including asset requests, timelines, and troubleshooting
    • Track and interpret Google Ads campaign performance against multiple KPIs such as CPA and CPC, flagging risks and recommending adjustments
    • Monitor GAM campaigns against impression goals, viewability and engagement KPIs, delivering pacing reports and actionable end-of-campaign recommendations
    • Implement and QA ad tags across WordPress and Strapi CMS environments
    • Supported site relaunch by generating ad unit tags, implementing placements across the CMS, and running test campaigns to validate ad behaviour prior to go-live
    Google Ads GAM Google AdWords Google Analytics Data analysis
  • A&A Digital Services Australia
    Senior Digital Ad Operations Specialist
    DIGITAL AND IT
    October 2022 - September 2024 (1 year and 11 months)
    • Independently managed a portfolio of 6 clients, overseeing approximately 30 simultaneous campaigns across DV360, CM360 and GAM
    • Hosted creatives and generated tags through Campaign Manager 360, maintaining accuracy across high-volume trafficking workflows
    • Set up tracking pixels and conversion monitoring to support measurement and attribution
    • Built Looker Studio reporting dashboards tailored to client KPIs, translating campaign data into clear, actionable insights
    GAM DV360 CM360 Looker Studio Monday.com
  • NEWS CORP AUSTRALIA (NCA)
    Ad Operations Manager
    PUBLISHING
    December 2018 - June 2022 (3 years and 6 months)
    Sydney, Australia
    • Led Ad Operations team responsible for AU$52M digital revenue delivery
    • Owned delivery of direct and programmatic campaigns across display and native formats
    • Automated reporting systems to track pacing and delivery
    • Conducted MoM analysis on inventory levels to identify delivery risk and devised strategic solutions to protect booked revenue
    • Reduced under-delivery from 4% to 1% through optimisation initiatives
    • Served as Ad Operations lead on new ad format launches in partnership with Ad Product and Ad Tech teams
    • Supported launch of attention-based ad products and new native platforms
    GAM Salesforce Taboola Google Sheets Microsoft Excel

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Education

  • Google Marketing Platform
    2023
    Google Marketing Platform
  • Advanced Diploma in Marketing
    Kaplan Aspect College
    2009
    Advanced Diploma in Marketing
Check out Jocelyn's education

Skill set

CM360
Looker Studio
Microsoft Excel
Google AdWords
Google Sheets

Categories