About Joefree
With over 15 years of experience leading strategy, analytics, and operations, I help fast-growing tech companies turn complex data into decisive, scalable action. Leveraging foundational training at McKinsey and hands-on leadership roles at Thumbtack and GetYourGuide, I excel at building robust, cross-functional systems that enable sustainable growth.
As a trusted partner to C-suite leaders, I bridge the gap between analysis and execution—bringing strategic clarity, operational rigor, and a get-things-done mentality.
What sets me apart:
- Breadth across consulting, HR, product marketing, and operations.
- Depth of leadership, with proven results guiding teams of 25+ and partnering with executives.
- Passion for driving decisions through data and AI tools—combined with scale-up agility.
Types of projects I take on:
- Strategy and operations consulting (including BizOps and People PMO)
- Analytics and business intelligence for decision support
- Transformational change, organizational design, and project management
- People strategy, planning, and fractional Chief-of-Staff
Ready to partner? Let’s translate your ambition into measurable results.
English
Native or bilingual
Filipino
Native or bilingual
German
Conversational
French
Conversational
Can work on-site
Berlin (up to 10km)
Experience
- GetYourGuideHead of People Analytics and RewardsTECHApril 2021 - October 2024 (3 years and 6 months)Berlin, Germany● People Analytics: Led cross-functional People Business Reviews, generating insights that improved employee retention by 10 percentage points.● Compensation and Rewards: Achieved a 7 percentage point increase in compensation satisfaction NPS by leading annual total compensation benchmarking, analyzing internal and external market data, and conducting company-wide roadshows.● Executive Partnership: Partnered directly with C-suite executives to define and implement total compensation strategies, securing Compensation Committee approval to introduce annual equity grants within a ~$30M budget.
- GetYourGuideHead of Talent Acquisition OperationsMarch 2020 - April 2021 (1 year and 1 month)Berlin, Germany● KPI and Process Improvement: Developed KPIs and scorecards and improved processes for the talent acquisition team, resulting in a 20% improvement in hiring capacity.● Cost Analysis: Conducted manpower and operational cost analyses and budgeting for the People team, identifying potential cost savings of 50% during the coronavirus pandemic.
- AthenaStrategy ConsultantCONSULTING AND AUDITSAugust 2020 - April 2021 (8 months)Advised the founder on improving talent acquisition processes and collaborated with recruitment and automation teams to launch Athena's first comprehensive assessment process, targeting the top 1% of 1,000 monthly applicants. Developed data-driven recruitment strategies and implemented process improvements that enhanced candidate quality and reduced time-to-hire by 30%.
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Education
- Bachelor of ArtsAteneo de Manila UniversityBachelor of Arts
- Courses on Generative AI, Prompt Engineering, Automation, People Analytics, Project Management and Advanced Data AnalysisGoogle.Courses on Generative AI, Prompt Engineering, Automation, People Analytics, Project Management and Advanced Data Analysis