Description

Strategic and transformational leader with 20+ years of experience in driving innovation, change and sustainable growth across B2C and B2B industries.

Known for combining vision and operational knowledge to craft and implement strategies, new business models, governance, portfolios and roadmaps.

Proven track record of delivering business impact through strong analytical skills, entrepreneurial mindset and creative problem-solving.

Highly skilled in leading cross-functional teams through change journeys with drive and passion while creating trust, open communication and motivation.

Industry field of expertise

Languages

French
Native or bilingual
Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Bright Jam and S.P.O
Owner I Managing Partner
January 2015 - Today (11 years and 5 months)
Guided B2B and B2C organizations in their transformation to efficient, innovative, digital and customer-centered entities.
Supported companies from the definition of their vision to the roll- out of their strategic initiatives.
Colruyt Group
Domain Head Marketing Promotion
RETAIL (LARGE RETAILERS)
March 2017 - June 2025 (8 years and 3 months)
Crafted and delivered the Marketing Promotion vision and strategic roadmap for the Colruyt Group brands.
Led the change for more than 400 Marketing and Communication employees in a program context.
Shaped 30 MEUR program content to realize strategic goals on efficiency and time-to-market.
Developed the required skills, knowledge and attitudes inside the organisation to reach strategic ambitions.
Steered roadmap realization and business needs fulfillment.
GROHE Belux
Marketing Director Member of Management Team
May 2016 - February 2017 (9 months)
Determined and implemented 360º marketing strategy to reinforce brand leadership and visibility on B2B and B2C markets.
Established value proposals and launch plans for innovative product categories.
Responsible for public relations, media plan and pricing strategy.