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Malt Strategy
Joe SayarJS

Joe Sayar

International Strategy / Sales Coach

€555/day
Paris, FR
15+ years
Business development
Export strategy
Sales coaching
Sales training
Building materials

Average response time: 1 hour

About Joe

From Beirut to Tours via Dubai, Manchester, and Paris, I’ve spent my life navigating between cultures, languages, and ways of doing business.

An engineer by training, MBA graduate, and ICF-certified coach, I help industrial SMEs and mid-caps (ETIs) win their export markets without hiring a full-time executive.

After 14 years in business development (including 7 years in Dubai), I sold millions in fixings and power tools, visited thousands of construction sites, and lead hundreds of technical as well as commercial trainings.

Today, I transfer this hands-on field expertise to SMEs that want to:

• Structure their export strategy (priority markets, competitive landscape, adapted offer, etc.)
• Launch concrete actions (distributor/agent prospecting, first contracts, qualified pipeline)
• Build autonomy (internal processes, team coaching, handover to a future in-house role)

My model: Fractional / Outsourced Export Director

Specialties: Middle East / GCC (local network + cultural intelligence), B2B technical sales, solution/value selling, executive coaching.

Trilingual: French / English / Arabic.
Construction
Wholesale
Retail (Small Business)
Civil Engineering and Infrastructure
Chemicals

  • Arabic

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
Paris (up to 50km), Tours (up to 50km)

Experience

  • ITW Construction
    Category Manager
    RETAIL (LARGE RETAILERS)
    January 2024 - March 2025 (1 year and 2 months)
    Paris, France
    • Monitored the sales and performance of a portfolio of retail and wholesale distributors (DIY and professionals)
    • Developed new proposals based on market studies and customer data analysis to maximize sales and profits
    Category management Negotiation Product Development
  • ITW Construction
    Key Account Manager
    CIVIL ENGINEERING
    July 2021 - December 2023 (2 years and 5 months)
    Paris, France
    • Designed and executed a targeted growth strategy for the major electrical players in Île-de-France, focusing on distributors as well as end users
    • Orchestrated a high-impact Sales Blitz, leading field teams to engage 150 end users in 2 days through live demos and product shows
    • Led and coached sales teams on jobsites, driving value-based selling practices to improve customer engagement and conversion in the field
    Strategic planning Sales coaching Product demonstration
  • ITW Construction
    Business Development Manager
    CIVIL ENGINEERING
    January 2020 - June 2021 (1 year and 5 months)
    Dubai City, United Arab Emirates
    • Put in place the growth strategy for the concrete anchoring segment in UAE, Oman, Qatar, and Saudi Arabia
    • Managed and coached a distributed external sales team of 60 across four countries
    • Devised the incentive and rebate programs for our distributors and the individual development plan for their sales force
    Sales training Sales coaching Sales strategy
Check out Joe's experience

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Education

  • Master of Business Administration (MBA)
    University of Manchester
    2019
    Master of Business Administration (MBA)
  • Bachelor of Mechanical Engineering (BE)
    American University of Beirut
    2012
    Bachelor of Mechanical Engineering (BE)

Certifications

Categories