Jonathan Hatchman

Key responsibilities & achievements:

Leading multi-platform social and digital marketing strategies for 35+ brands across food, drink, hospitality, lifestyle, FMCG, energy and tech.

Planning and delivering large-scale retail, in-venue and wholesale campaigns, including Black Friday, Christmas, New Year’s Eve, product launches and seasonal promotions, aligned across social, email and digital channels.

Producing high-quality content across formats, including social posts, video, newsletters, blogs, paid ads, recipes and campaign assets, tailored to platform, audience and commercial objectives.

Managing and growing client social channels, delivering consistent improvements in reach, engagement and conversion, supported by clear performance reporting and insights.

Shooting, styling and editing photo and video content optimised for Instagram, TikTok and emerging platforms.

Advising clients on brand voice, messaging, creative direction and campaign positioning.

Recent projects include work with leading FMCG, lifestyle and hospitality brands including Stiegl, Euroboozer, Double Diamond and JAZZ Apples.

Leading digital strategy, content creation and communications across B2B and B2C channels for importer Euroboozer and Stiegl UK Developing and executing multi-platform social media strategies (Instagram, Facebook, LinkedIn, X) to grow audience and boost brand visibility, increasing social media impressions by over 300% year-on-year Creating and managing dynamic content calendars, including written, visual and video content tailored to campaign goals Planning, scripting, shooting and editing engaging photo and video assets, including branded reels, product-focused content, and behind-the-scenes storytelling Created original video content that reached over 100,000 views across Reels Overseeing influencer marketing and brand partnerships that achieved average engagement rates of 8–12%, outperforming industry benchmarks

Providing consultancy services to a range of independent restaurants and hospitality groups, with a focus on improving guest experience, operational consistency and brand storytelling

Conducting mystery dining visits and site assessments on behalf of agencies, PR firms and restaurant groups, delivering in-depth reports on service, food quality, ambience, cleanliness, operational KPIs and staff performance

Collaborating with agencies to help hospitality clients better understand real-world customer journeys and identify areas for operational improvement

Delivering detailed post-visit reports including actionable insights and benchmarking aligned with client goals

Supporting menu development and refinement, offering feedback on concept, pricing, dish structure, dietary clarity and copy tone

Providing guidance on brand presentation, in-venue storytelling, staff messaging and alignment between marketing and the in-person experience

Working with clients to develop light-touch strategies and recommendations for improving guest retention and first impressions

Presenting findings directly to stakeholders in person or via video call, ensuring clear communication and practical follow-ups

Leveraging experience in food writing, digital content and audience engagement to help clients fine-tune both their on-site experience and digital positioning