About Julia
Ayudo a startups y marcas en crecimiento a convertir su visión en una estrategia de marketing clara, coherente y ejecutable, alineando marca, comunicación y negocio. Trabajo especialmente bien con equipos que necesitan foco, estructura y liderazgo para escalar su impacto.
Tengo experiencia liderando estrategia de marketing y brand, gestionando equipos multidisciplinares (Brand, Content, PR, Social) y ejecutando campañas 360º que conectan storytelling con objetivos de crecimiento. Me involucro tanto en la definición estratégica como en la bajada a tierra, asegurando que las ideas se conviertan en resultados reales.
Mi valor diferencial está en combinar visión estratégica, ejecución y alineación con founders y C-level, integrándome de forma natural en el equipo. Aporto estructura, claridad y una mirada de negocio que va más allá del marketing.
Suelo trabajar en proyectos como:
- Definición o evolución de brand & marketing strategy
- Go-to-market y lanzamientos
- Campañas 360º y planes de comunicación
- Organización y liderazgo de equipos de marketing
- Acompañamiento continuo a founders y equipos en fase de crecimiento
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- TropicfeelHead of Marketing & StaffE-COMMERCEFebruary 2025 - Today (1 year and 4 months)Barcelona, Spain- Leading Tropicfeel's brand strategy and key marketing campaigns, turning vision into action.- Managing and aligning Brand, Content, PR, and Social teams to ensure consistency and business impact (+8 team members. Led seasonal 360º campaigns (e.g. Summer Sale, Winter Sale) integrating storytelling, performance, and community engagement.- Oversaw strategic internal communication, staff projects, and alignment between executive and marketing teams to ensure cohesive execution across departments.
- TropicfeelHead of Staff, People & LegalE-COMMERCEMarch 2022 - January 2025 (2 years and 10 months)Barcelona, Spain- Worked directly with the CEO to define company roadmap, OKRs, and execution strategy across departments.- Scaled the organization from 12 to 70 employees, building the People & Culture function from scratch and leading hiring, offboardings, employee life cycle and performance reviews.- Managed legal project coordination and documentation for 5 fundraising rounds totaling + €15M, supporting due diligence and investor relations.- Implemented company-wide communication and go-to-market processes across Marketing and Product departments to enhance collaboration and speed.- Led the preparation of Board decks and partnered with the CEO and COO on executive speeches, ensuring consistency and strategic alignment in leadership communication.- Led the definition and execution of Tropicfeel's Sustainability & ESG strategy, overseeing all related projects, reporting to investors, and embedding environmental and social accountability across operations.
- TropicfeelFounder AssociateE-COMMERCEDecember 2020 - February 2022 (1 year and 2 months)Barcelona, Spain- Acted as strategic right hand to the CEO, managing cross-functional projects and aligning company roadmap execution.- Led legal matters across departments, ensuring compliance and supporting business interests. Implemented the company's initial operational, financial, and communication processes, enabling scalability.
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Education
- Degree Master's degree in LawPompeu Fab Pompeu Fabra University2021Degree Master's degree in Law