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Julian Heathcote WrightJH

Julian Heathcote Wright

PR and content strategist & senior-level writer

€637/day
Ibiza Town, ES
15+ years

Average response time: 1 hour

About Julian

I create content that gets results and secure coverage that builds brands. Over 25 years in PR, content marketing and editorial, I've developed a skillset that covers everything from media relations to content strategy to writing and producing content across every format.


I've been working with B2B technology, professional services and consumer audiences since 1996 in my various roles.

I understand PR and how to secure coverage, work with the media, analysts and any stakeholders or special interest groups that clients wish to engage with. I've sold stories into national and global media and broadcast outlets, got front page stories, worked with countless trade and technology publications and much more.

I am an experienced content marketer: I speak SEO, demand generation, lead nurturing and conversion. I can map content to buyer journeys, identify gaps, and create pieces that move prospects from awareness to decision. I've developed content strategies, messaging frameworks, content audits, buyer personas and style guidelines for some of the worlds biggest tech companies.

On the writing side, I can create cracking and compelling content. Think press releases, case studies, white papers, e-books, web copy, video scripts, blogs, by-lined articles, thought leadership pieces – even travel guides. I can write in any style for any audience – authoritative for professional services, conversational for consumer brands, technical when needed. I can write in UK and US English and 'transcreate' from French to English.

I'm responsive, reliable and focused on results. I meet deadlines, produce polished work and adapt quickly to your needs.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Collective Content
    Content strategist and senior writer
    TECH
    May 2022 - November 2025 (3 years and 6 months)
    London, United Kingdom
    • • Produced and evaluated high-quality written content for global B2B technology and professional services organisations including AWS, PwC and Microsoft.
    • • Applied expert editorial judgment to refine structure, tone, coherence, and clarity across blogs, white papers, e-books, executive thought-leadership and strategic messaging frameworks.
    • • Ghostwrote C-suite thought leadership, ensuring narrative logic, precision and engagement.
    • • Collaborated with technical, design, and account teams to improve content workflows and maintain consistency across multi-asset campaigns.
    • • Developed structured review processes and editorial guidance to improve content quality for both clients and internal teams.
    Positioning strategy Communication strategy Brand content
  • Naked Consultancy
    Chief creative officer and marketing consultant
    RESTAURANTS AND FOOD SERVICE
    October 2020 - April 2022 (1 year and 6 months)
    Ibiza Town, Spain
    • • Directed content, brand, and messaging strategies for FMCG, hospitality, technology and legal-sector clients.
    • • Produced and edited multi-format digital content, ensuring alignment with brand voice and editorial standards.
    • • Provided detailed critiques and refinement of client communications to strengthen clarity and impact.
    • • Oversaw social media and digital communication programmes with focus on consistency and narrative cohesion.
    Brand content Content marketing FMCG hospitality Travel
  • Ibiza Spotlight
    Head of content
    TRAVEL AND TOURISM
    February 2015 - September 2020 (5 years and 7 months)
    Ibiza Town, Spain
    • • Led an editorial team of eight, defining content quality standards, review processes and multi platform storytelling approaches.
    • • Edited and refined high-volume editorial output, improving clarity, tone and readability.
    • • Scaled site visitors by 500% in two years through structured content optimisation and strong editorial direction.
    • • Developed branded content campaigns and ensured narrative alignment across digital channels.
    Content marketing Brand content Facebook Marketing Editorial Social media

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Education

  • BA
    University of Huddersfield
    BA

Skill set

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