Julia P.

Uptimal is an independent Marketing & Ad tech consultancy. In an increasingly complex technology ecosystem we help advertisers maximize their investment in marketing & ad technology by: providing an independent fact-based assessments of how the digital media bought by a third party performs (Digital Media Audits); guiding advertisers in their technology decisions (Digital Strategy); using the latest AI technology to analyze their data; and by automating their marketing processes.

Leading a large team that works on identifying key media data sources (DMPs, DSPs, Web/App Analytics, AdFraud, Viewbility...) and its relevant metrics/dimensions, extracts them via API, tranforms and combines (Google Cloud Composer / Talend / Google Data prep) these based on business requeriments to finally load them to an own system, a DataLake (Google Cloud stack - Dataproc / BigQuery / Storage / Composer) . Designs, develops and tests data flows that push the DataLake data to Looker (a dashboarding tool) together with its data models assuring the data is clean and ready to be used and/or analyzed by either internal teams or clients.

As a Data Engineering and Media Tech Director, I am responsible for defining and build the Big Data and Media tech stack for Omnicom Media Group in MENA region. Partnering with OMG Media agencies to understand and meet clients and agencies requirements. Managing a team that builds bespoke data pipelines (Google Cloud Cloud Tasks / BigQuery / App Engine / Compute Engine, / Dataprep / Cloud Storage) to unify and harmonize data from media (DoubleClick, Facebook, Annnalect DMP...), analytics (Google/Adobe analytics, Adjust...) and client own sources. As a team, we also offer Data Engineering and ETL+Dashboarding (Tableau / Data Studio) to support Advanced Analytics and Data Science initiatives as well as Web/App tracking to make sure data is collected in the right way and so it is reliable.