- PWC BelgiumPaid search expertCONSULTING & AUDITSJune 2022 - Today (2 years and 7 months)PwC is committed to providing quality audit, tax and consulting services to public and private clients in Belgium and internationally.My responsibilities as paid search expert for one of their clients:- Planning, execution and optimization of paid search campaigns- Evaluating relevant paid media KPIs vs market targets- Effective budget management to maximize performance
- BboxxDigital Marketing ManagerENERGY & UTILITIESMay 2021 - December 2021 (7 months)Bboxx is a next generation utility, transforming lives and unlocking potential. Bboxx exists to solve energy poverty and is working alongside governments and world-class international partners to help to achieve the United Nations’ Sustainable Development Goals.My responsibilities as digital marketing manager:- Writing the digital marketing strategy for Bboxx HQ and its markets- Social media management in cooperation with 3rd party agency (tools used: socialbakers)- Managing content and structure of the website in the WordPress CMS- Quarterly newsletters for external stakeholders- Reporting with tools like Google Data Studio
- Decathlon BelgiumDigital Marketing ManagerE-COMMERCESeptember 2018 - May 2021 (2 years and 8 months)Evere, Belgium- Doubled the online revenue in less than a year- Recruited and managed a team of digital passionate people- Digital marketing strategy- 7 figure budget management
- Master of Science Business EconomicsKatholieke Universiteit Leuven2013MSc Applied Economics, Major International Business, Minor Marketing
- Postgraduate, Marketing ManagementHUB-EHSAL2014Postgraduate, Marketing Management
- Bachelor of Applied Science (B.A.Sc.), Toegepaste economische wetenschappenVrije Universiteit Brussel2012Bachelor of Applied Science (B.A.Sc.), Toegepaste economische wetenschappen
- Google Ads Search CertificationGoogle
- Google Ads Display CertificationGoogle
- Google Ads Video CertificationGoogle