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Julie HerbinJH

Julie Herbin

Communication, Trade Marketing, Project Management

€295/day
Barcelone, ES
8-15 years

Average response time: 1 hour

About Julie

I am a professional trilingual (French, Spanish & English) in business, customer centric, project management and working in Marketing and Commercial departments (B2B & B2C) for companies that are leaders in their sectors (H&M, Nespresso, Disney & ESPN, J.M Weston, La Coface).

Results-driven professional with 8+ years of experience in Sponsorship Sales,Strategic Partnerships, and International Marketing, specializing in B2B & B2C revenuegrowth, contract negotiation, and brand expansion. Proven track record of securinghigh-value sponsorships, developing strategic alliances, and driving business growthfor global brands. Adept at identifying high-value prospects, negotiating multi-figuredeals, and optimizing sponsorship ROI.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Catalan

    Basic

Can work on-site
Barcelone (up to 20km)

Experience

  • Kids&Us
    Head of Expansion Markets
    February 2024 - Today (2 years and 4 months)
    Barcelona, Spain
    Lead strategic planning & business development to expand into international markets, reporting directly to the CMO. Built and nurtured high-value partnerships to facilitate brand expansion and market penetration. Negotiated multi-figure deals with key stakeholders to enhance brand presence and sponsorship opportunities. Designed and executed data-driven sponsorship strategies, optimizing ROI and increasing partner engagement.
  • Kids&Us
    International Marketing Manager
    EDUCATION AND E-LEARNING
    September 2022 - February 2024 (1 year and 5 months)
    Barcelona, Spain
    - Developed and executed annual marketing and sponsorship plans across France, Belgium, CzechRepublic, Mexico, Vietnam, Myanmar & Japan.
    - Secured high-profile brand partnerships to drive sponsorship revenue and expand market influence.
    - Managed B2B & B2C sponsorship activations, ensuring seamless sponsor integration across digitaland physical events.
  • DABA (Nespresso exclusive distributor)
    Trade Marketing Specialist KA
    January 2020 - July 2022 (2 years and 6 months)
    Barcelona, Spain
    Managed top-tier B2B accounts and oversaw sponsorship initiatives for HORECA, OFFICE & CTL segments. Structured and executed custom sponsorship packages to maximize partner visibility and revenue impact. Developed contractual agreements and managed relationships with high-value corporate clients.

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Education

  • Master Innovation Marketing
    Université Paris Sud (Paris XI)
    2014
    Master Innovation Marketing
  • Visuel Merchandising
    Chio Lecca, Fashion School, Lima, Pérou
    2013
    Visuel Merchandising

Certifications

Skill set

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