Karina Karn

GTM leadership for B2B brands, focused on fixing strategic misalignment and driving scalable growth.

• • Owned end-to-end go-to-market execution, spanning market entry planning, launch planning, channel activation, demand generation and early revenue traction across UK, EU and US markets

• • Defined ICPs, buyer journeys, messaging, pricing and launch mechanics, turning strategic direction into measurable pipeline growth

• • Drove cross-functional alignment across product, marketing and sales, aligning teams around one go-to-market plan to accelerate activation, pipeline quality and post-launch momentum

• • Lead a campaign adapting brand positioning within a 10-week delivery window, ensuring capital-efficient execution

• • Realigned product, marketing and sales narratives to enable 3 core buyer personas and 2 priority use cases for launch; rebuilt the value proposition using behavioural science principles

• • Strengthened early pipeline development by diagnosing GTM misalignments between positioning and target ICP

Led national go-to-market expansion across the UK franchise network, overseeing new branch launches, market activation and revenue performance. Partnered cross-functionally with Sales and Finance to ensure commercial viability of each market entry, driving 5% regional revenue growth across territories generating £3–4M in monthly transaction volume.

• • Drove a 25% sales uplift by redesigning full-funnel conversion strategy, aligning channel allocation with defined ROI targets, strengthening regional brand reputation through targeted positioning and performance-led channel oversight

• • Increased email engagement by 65% through systematic testing and audience refinement

• • Executed market-led brand activation strategy, driving a 10-point increase in regional brand awareness

• • Defined ICP segmentation and territory strategy, refining value proposition and messaging to accelerate qualified demand