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Karl VanderkelenKV

Karl Vanderkelen

Consultant communication

€550/day
Brussels, BE
3-7 years

Average response time: 1 hour

About Karl

ENGLISH BELOW

Bonjour!

On a tous une histoire, et je suis là pour vous aider à la raconter.

Sans vision stratégique, il est facile de se perdre dans des actions de communication inutiles qui n'atteindront pas les résultats espérés. De même qu'une stratégie bien huilée sans exécution créative n'incitera pas vos clients à l'action.

Grâce à mon profil stratégique et créatif, je suis capable de conseiller mes clients pour l'ensemble de leurs challenges.

Mes expériences en tant qu'account manager, go-to-market, copywriter, créateur de concepts, cameraman/monteur, photographe,.. me permettent de vous conseiller de manière pertinente et de réunir les éléments dont vous avez besoin pour atteindre vos objectifs.

Au plaisir de faire connaissance et de collaborer :-)

Karl

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Hello, everyone!

We all have a story, and I'm here to help you tell it.

Without a strategic vision, it's easy to get lost in pointless communication initiatives that won't achieve the desired results. Just as a well-oiled strategy without creative execution won't inspire your customers to action.

Thanks to my strategic and creative profile, I'm able to advise my clients on all their challenges.

My experience as an account manager, go-to-marketer, copywriter, concept designer, cameraman/editor, photographer, etc. means I can give you the right advice and bring together the elements you need to achieve your goals.

I look forward to meeting you and working with you :-)

Karl
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Dutch

    Fluent

Can work on-site
Brussels (up to 10km)

Experience

  • PlayStation
    Creative Strategist
    VIDEO GAMES AND ANIMATION
    June 2020 - Today (6 years)
    Bruxelles, Belgium
    I helped PlayStation's PR agency to develop creative concept for the launch of their games and consoles in Belgium and the Netherlands. For example, I imagined the activation that took place for the launch of God of War: Ragnarök, one of the biggest launch of PlayStation in the recent years.
    Créatif Médias
  • RTBF
    Editeur
    PRESS AND MEDIA
    March 2023 - Today (3 years and 3 months)
    Bruxelles, Belgium
    I work for the YouTube show "On n'est pas des ienclis". I analyse the trends in the tech and gaming industries, define an editorial calendar and write the scripts that we will shoot for the channel. I'm also responsible for the editorial content and follow up of the live show once a month.
    Copywriter Scripting
  • BAVET
    Creative copywriter
    RESTAURANTS AND FOOD SERVICE
    May 2023 - May 2023 (1 month)
    Bruxelles, Belgium
    If there’s anything that unites people it’s a saucy bowl of spaghetti. Bavet means more than ‘just spaghetti’, though. It’s about making friends on both sides of the table. It’s a feeling, an experience.

    To fully translate this experience to a native French speaking audience, BAVET needed qualitative creative copywriting that would respect the specific tone of voice and personality of the brand. A difficult but very fun assignement that I particularly enjoyed!
    copywriting Créatif

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Education

  • Master in communication and advertising
    IHECS
    2016
    Master, Marketing Communication
  • Online certification
    UDEMY
    2020
    Online certification

Skill set

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