Karolina Koch

As a freelance creative designer, I specialise in branding and design for small businesses and creating coordinating printed collateral like business cards, leaflets, flyers, brochures and online graphics for websites and instagram posts. My work varies from logo design, packaging design and layout design. Project management, design development, artwork and product design are key responsibilities.

Maintained speed and accuracy in retouching and artworking. Took ownership of the Christmas AW14 brochure creative and artwork. Kept abreast of styled flats and openly feedback when improvements were needed. Proactively got to grips with the paginations and product understanding and worked closely with manager and direct to keep it on brand all to time. Took further ownership in brochure layout and artworking, improved understanding of the whole process and openly feedback to bring in styled flats. Maintained involvement through online work and support for seniors and team when required. Researched for AW15 with mood pages, layout and look. Assisted with shoot and support on marketing materials for sub-brands. Worked on SS15 catalogue style and retouching.

Working on research and development of AW14 seasonal themes. Focused on adding wit and humour to creative, use of colour and conceptual skills to give it extra dimensions. Produced shoot mood and gained experience in the shoot planning process. Improved awareness of usability and web restrictions, alongside designing for web and increase knowledge of online trends.