Description

Hi, I’m Karolina Madany.

I’m the founder and creative lead at Madany Studio, a branding partner

for businesses that want real strategy behind strong design.

With 10+ years of international experience, I’ve worked with brands across Europe, the US,

and the Middle East. Different industries, different markets — one goal: build brands that perform.

We bring your vision to life with a clear brand strategy, distinct visual identity, and design

that actually supports your business.

At Madany Studio, we specialize in

○ Brand Strategy — Your positioning, voice, and story: crystal clear and built to scale.

○ Brand Identity — Design with structure, meaning, and memorability.

○ Web & Digital Design — Interfaces that do more than look good they sell.

○ Creative Consulting — Big-picture thinking with tactical execution.

Working with clients across time zones and industries.

Languages

Polish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Brussel (up to 50km)

Madany Studio
Senior Brand Designer – Freelance
September 2024 - Today (1 year and 9 months)
- Built distinctive brand identities from the ground up — translating strategy into
 visuals that give brands voice, personality, and presence.
- Delivered full visual ecosystems for international clients, including logos, design systems, campaign materials, and social content tailored to multiple platforms.
- Created motion graphics and promotional assets that brought brand stories to life across digital channels.
- Designed high-impact support materials (pitch decks, brochures, event collateral) that empowered marketing, sales, and internal teams to communicate with clarity.
- Managed multiple remote projects simultaneously, consistently meeting tight deadlines while maintaining creative quality and brand consistency.
Billtrust
Senior Brand Designer
August 2021 - August 2024 (3 years)
Ghent, Belgium
- Led full-scale brand refresh across digital, print, and video, aligning visual identity across 5+ departments and improving brand consistency across channels
- Created over 200+ digital assets (social graphics, animations, landing visuals)
 that supported product launches and increased audience engagement by 30%
- Designed high-converting sales decks, brochures, and whitepapers that directly supported pipeline growth and client acquisition
- Produced promotional videos and short-form animations used in global campaigns, improving video engagement metrics by 45%
- Partnered with internal marketing, product, and dev teams to ensure seamless integration of design across campaigns
- Streamlined design workflows and introduced file systems that cut turnaround time by 20%
YellowBlock
Freelance Art Director
September 2020 - August 2021 (11 months)
- Designed brand visuals and infographics to simplify complex narratives for blockchain/tech clients
- Delivered social and event content including animations, video, and branded collateral
- Collaborated with content strategists and devs to align design with digital storytelling