About Katarina
I am Katarina Oja, a consultant with expertise from different disciplines of the digital world. I have worked for clients from different sectors and countries. I feel at home in the digital world and am passionate to help companies strengthen their digital presence.
My three areas of expertise are:
DIGITAL
- Setting up paid campaigns (social media, google)
- Creating websites and online shops
- Taking care of SEO and SEA
- Developing marketing strategies
DATA
- Analysing social media data (organic and paid)
- Making sense of website data
- Visualising data with interactive dashboards
DESIGN
- Creating logos
- Developing social media assets
- Designing business cards, leaflets and other digital assets
katarinaoja.com
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceDigital ConsultantDIGITAL AND ITJune 2022 - Today (4 years)Projects mostly ranging from marketing, social media analytics & management to digital media research and building and optimising websites & apps.
- SEC Newgate EUDigital Communications ConsultantNovember 2020 - Today (5 years and 7 months)Brussels, BelgiumWorking for clients across various sectors and mainly focusing on:• Website & app optimisation/development• Providing analytics reports and data-driven insights• Conducting digital media & data research and developing digital campaigns• Managing social media accounts and monitoring/reporting tools
- Takeaway.comCRM InternshipApril 2020 - November 2020 (7 months)Amsterdam, Netherlands• Analyzing consumer data and campaigns in order to enhance customer understanding• Participating in developing data-driven strategies to retain customers• Working on the execution of customer reactivation campaigns, ad-hoc campaigns and customer journeys (Salesforce Marketing Cloud, Leanplum)
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Education
- Master's degree, New Media & Digital CultureUtrecht University2020Master's degree, New Media & Digital Culture
- Bachelor's degree, Cultural Studies/Critical Theory and AnalysisTallinn University2019Bachelor's degree, Cultural Studies/Critical Theory and Analysis