Description

Experienced in generative text & visual systems. Kathryn helped to develop the world's first sport co-created with AI using GPT2 in 2018.

Kathryn knows the true value of these generative systems and is working to make sure they are fair and usable by any creative team to make amazing work.

SERVICES:

- Pitch/project product support

-- Creative and technical validation of ideas

-- Prototyping

- Strategic guidance

-- AI tool reccomendations/assesments

-- Business Transformation

-- Creative Production Transformation

- Training in latest AI methods

-- Image creation/editing

-- Copywriting

-- Video creation/editing

BIO:

Kathryn is a strategic and technical leader in the field of data & artificial intelligence. She creates and delivers interactive data & AI-driven systems, with a specialism in creatively-focused business development and marketing.

She works independently or with product owners and teams of skilled engineers, creatives and data scientists to help make the most innovative ideas possible.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Crawley (up to 20km), London (up to 10km)

WPP (UK)
Data & AI Development & Innovation Director
TECH
October 2021 - Today (4 years and 8 months)
Directed key research and technical development for projects and products that leverage data & AI across more than 10 different companies in the network.

Co-created AI strategy with executive stakeholders to grow network capabilities and drive revenue.

Designed data & AI training program targeted at key stakeholders & 50000 total employees.

Lead a team of data scientists & engineers to deliver a GPT-3-driven dataset usage idea generator and further tools as part of WPP's data-driven creativity initiative.

Coordinated procurement & partnerships with cutting edge AI technology providers including OpenAI & nVIDIA to support company-wide innovation.

Monitored & informed AI standards & legislation leading to the creation of expanded
guidelines & tooling for responsible data & AI at WPP.
WPP (UK)
Creative AI Director
PRESS AND MEDIA
February 2021 - October 2021 (8 months)
United Kingdom
Delivered successful alpha build of creative assistant plugin for designers to optimise work in
photoshop, paired with extensive analytics dashboards for C-suite to review.

Formulated strategic blueprint, roadmap and funding plan for necessary products for
optimisation of the creative production process.

Managed development of centrally-funded AI services to support product pipeline.
AKQA
AI Practice Lead
PRESS AND MEDIA
April 2018 - February 2021 (2 years and 10 months)
Portland, OR, USA
Managed development teams to deliver production-level builds to fixed budgets & deadlines, as well as continuously guiding and supporting direct reports.

Assembled analytics and CDP framework for a national football federation's new website to enable tracking and personalised content through third party vendor tools.

Directly aided procurement of AI-driven work opportunities through pitch involvement, presentations and workshops.

Created & extensively documented technical, strategic and creative best practices and POVs for how to leverage AI.