About Kat
I help mission-led founders and service businesses clarify their website message so the right people understand what you do — quickly — and feel confident taking the next step.
My work usually starts with a Messaging Audit: a focused review of your homepage + key pages to identify what’s unclear, what’s missing, and what needs simplifying. You’ll get a practical plan with prioritised fixes and recommended page structure.
If you want support implementing the plan, I also deliver page rewrites (homepage, services, about, landing pages) based on the audit insights, so your copy becomes clearer, calmer, and more conversion-aware.
Typical outcomes:
- A sharper value proposition and one-liner
- Less “scroll confusion”, more “this is for me”
- Cleaner structure and stronger CTAs
- More trust-building messaging without sounding salesy
Ways to work together:
- UX & Messaging Audit (1–3 days)
- Homepage + Services rewrite (project-based)
- Ongoing monthly optimisation (copy & content support)
English
Native or bilingual
Spanish
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- Kat Irwin DesignWeb DesignerTECHOctober 2021 - Today (4 years and 8 months)Berlin, GermanyI work with established entrepreneurs to create web design solutions that position them as the trusted solution their customers seek, so lead acquisition becomes as stress-free as possible.
- FreelanceUX DesignerOctober 2017 - October 2021 (4 years)Berlin, GermanyI worked with small companies and startups to create mobile apps and websites that supported their businesses. Some projects include:- UK-based group banking app- E-commerce app for Chinese tourists in Europe
- MTP FX Ltd.UX & Brand DesignerOctober 2014 - November 2019 (5 years and 1 month)London, UKMTP designs and develops white-label mobile apps and trading platforms for FX and Crypto brokers. As the design lead, I built a recognisable brand in the industry which brought on multiple new clients. I also designed many white label design systems which lead to more cost-effective app development.
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Education
- Industrial DesignScuola Politecnica Di Design2014Industrial Design
- The $10K Website ProcessFlux Academy2021The $10K Website Process