About Katy
- Detail-oriented Digital Marketing Analytics consultant with extensive experience in digital analytics, GTM implementation, and GA4 migrations.
- Proven ability to develop end-to-end measurement strategies, conduct comprehensive audits, and deliver actionable insights from data.
- Adept at stakeholder management and translating complex analytics into clear recommendations to drive campaign optimisation and revenue growth.
- Committed to leveraging advanced analytics to enhance user experience and achieve key marketing objectives.
- Completed comprehensive SEO audits of site structure, content, and technical setup.
- Conducted SEO keyword strategies aligned to search intent; prioritised by relevance and traffic potential.
- Optimised on-page elements (meta titles/descriptions, headers, alt text, internal links, URL structure) to improve crawlability and relevance.
- Detailed technical SEO improvements, including site speed, mobile responsiveness, and crawl efficiency.
- Audited and optimised content for quality and SEO alignment; scoped new content to expand organic reach under best-practice guidelines.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- REO DigitalDigital AnalystE-COMMERCEMarch 2025 - Today (1 year and 3 months)London, United KingdomImplemented customised end-to-end eCommerce tracking across a range of retail brands, utilising Shopify's custom web pixels and GTM. Audited GA4 and Adobe Analytics accounts to ensure relevant and quality data collection for customised reports and dashboards. Ran consultancy analytics sessions with clients for recommendations and best practices across the digital analytics landscape.
- HugeTechnical AnalystSPORTSMay 2025 - November 2025 (6 months)London, United KingdomCurated end-to-end measurement strategy for web and app build for The Ring brand; covering Primary KPIs and metrics, technical tagging specifications, and tagging implementation approach. Advised senior stakeholders with best practices and recommendations for User Consent, including Cookie Management Platform (CMP) approach, Apple's App Tracking Transparency privacy framework adoption, and local privacy standards and policies (GDPR, CCPA, CPRA). Collaborated with web and app developers to ensure technical tagging specifications were implemented across the website and mobile apps (iOS and Android) for comprehensive data collection within third-party tools (GA4, Firebase, and SQL data warehouses).
- Ascential / InformaDigital Analytics Implementation SpecialistE-COMMERCESeptember 2024 - January 2025 (4 months)London, United KingdomReviewed, optimised, and managed GA4 setups and GTM containers across 10+ brand accounts. Implemented bespoke tracking for multiple user journeys; ranging from checkout and ticket sales flows to navigation and lead generation flows. Began the process of moving to server-side GTM tagging for main brand accounts.
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