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Katy MawhoodKM

Katy Mawhood

Art Director / Graphic designer / Typographer

€300/day
Oxford, GB
8-15 years

Average response time: 1 hour

About Katy

Katy is a Senior Designer and Art Director with more than twelve years of hands-on experience.

She has collaborated with top-tier brands, both large and small, including The Queen's Green Canopy, The Economist Group, Google, and Oxford University Press, creating elegant, memorable solutions that satisfy client needs and constraints.

Katy's mission is to unleash the power of impactful ideas by striking a balance between research-led analysis and aesthetic flair. She has supported emerging talent by serving as a judge for D&AD and sharing her expertise in multilingual typography with W3C initiatives.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Squarepeg Co
    Founder / Art Director
    February 2011 - Today (15 years and 4 months)
    Oxford, UK
    Clients include: Google Fonts, The Economist Group, Stephen Spender Trust, Public Health England, NESTA, Modern Poetry in Translation, Riverford Foods, St. Bride Library and many more.
    • Working across print and digital production incl. branding, editorial, UX, UI, web, typeface, advertising, wayfinding, app and information design.
    • Ideating projects in conjunction with external stakeholders, production teams and talent, advocating for customer needs and data-driven results.
    • Conceptualising creative ideas, leading the end-to-end design workflow, to ensure processes run smoothly, stay on-budget, and that finished work meets stakeholder expectations.
  • Oxford University Press
    Fonts Specialist (Senior Designer)
    March 2015 - September 2018 (3 years and 6 months)
    Oxford, UK
    Acting as Fonts Specialist to manage costs, risks and complexity of fonts assets for 4 locations in the Global Academic division: New York, Oxford, Toronto and Delhi with 1,800 in-house stakeholders as well as third party supplier management.
    • Led rollout of Global Fonts Policy, that provides a foundation for font management across 23 locations, and 4 divisions worldwide.
    • Developed and presented fonts training curriculum, mandatory for editorial, production, and design staff. Over 75% approval rating.
    • Implemented fonts license adherence mechanism that successfully assured 100% compliance in third-party typesetting.
    • Supported editorial content needs with expert knowledge of multilingual, ancient language and scientific type requirements
  • Doha Film Institute
    Senior Designer
    October 2014 - March 2015 (5 months)
    Doha, Qatar
    Contracted to rollout design of bilingual (Arabic-English) festival events in the Middle-East across advertising, wayfinding, venue branding and editorial.

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Education

  • Master of Arts
    The University of Reading
    2014
    Master of Arts (MA), Typeface Design
  • Professional Diploma (PD), User Experience Design
    Glasgow Caledonian University
    2020
    Professional Diploma (PD), User Experience Design

Skill set (14)

Categories