Description

I build growth systems that help B2B SaaS companies show up where discovery happens including inside AI-powered search and research tools, and convert that attention into pipeline.

That includes modern discovery channels like generative search (GEO), alongside the messaging, content, and journeys that influence decisions.

I create the systems that move someone from first touch to a qualified conversation: messaging, campaigns, pages, nurture, and the handoff to sales.

Over the last 8+ years, I’ve done this inside B2B SaaS companies, taking ideas from messy to working, and helping teams ship things that build pipeline.

I focus on building growth setups that keep producing pipeline, not one-off campaigns.

Industry field of expertise

Languages

English
Native or bilingual
Irish
Basic
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Bizzdesign
Growth Marketing Manager
October 2022 - February 2026 (3 years and 4 months)
• · Owned full-funnel growth execution across acquisition, activation, lifecycle, and pipeline support for a complex B2B SaaS platform.
◦ · Led solution-level GTM and launch initiatives, working closely with product, sales, and commercial teams to translate positioning into demand and pipeline.
• · Planned and executed integrated programmes across paid media, SEO, content, and landing pages, optimising the end-to-end customer journey from first touch through pipeline creation.
• · Supported sales teams through enablement and conversion optimisation, contributing to €6M+ in influenced pipeline through commercially focused campaigns.
Clio
Digital Marketing Specialist
September 2021 - September 2022 (1 year)
• · Delivered acquisition and performance marketing in a global B2B SaaS environment, supporting pipeline creation.
◦ · Supported GTM for product and feature launches across paid search, paid social, and CRO-led landing pages.
◦ · Worked closely with sales and marketing teams to track funnel performance and improve conversion.
Agency Media
Digital Marketing Consultant
January 2020 - August 2021 (1 year and 7 months)
• · Oversaw end-to-end campaign execution across website, paid media, search, and integrated digital programmes, from briefing through to optimisation and reporting.
◦ · Managed delivery across 30+ concurrent client accounts, working in a fast- paced agency environment.
◦ · Led project management and coordination of 12+ contractors.