Kelly Sadek

Managed and produced high-quality digital articles, videos, and social content for MICHELIN Guide selections, supporting community growth, hotel booking revenue, and sponsored content delivery. Oversaw Middle East territories/languages as part of the global editorial team, collaborating with inspectors and regional sales.

• ● Wrote and sourced content from internal teams and freelancers.

• ● Sourced imagery and acted as video producer, from concept to production.

• ● Published content across all local channels.

• ● Monitored, analyzed, and reported performance KPIs.

• ● Proposed and developed sponsored content aligned with partner objectives.

• ● Managed content creation, sourcing, approvals, and branding coordination.

• ● Published sponsored pieces across all channels.

• ● Wrote and updated restaurant POIs for Dubai, Abu Dhabi, KSA, and Doha.

• ● Reviewed Arabic translations and ensured accurac\ of names, addresses, images, and inspector reviews before launches.

• ● Supported printed guide production, including cartography checks and final copy reviews.

• ● Owned and updated the editorial calendar across articles, newsletters, app, and social channels.

Created and edited English and Arabic copy for Gap and Mamas & Papas websites, digital assets, omni-marketing communications, and ads across GCC markets. Managed a team of Arabic copywriters and oversaw tone-of-voice localization.

Supervised and coordinated all Arabic copy for the website across all relevant departments (static website content, customer service, marketing and editorial).