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Kenneth WalraevensKW

Kenneth Walraevens

Sales Manager

€750/day
Geel, BE
8-15 years

Average response time: 1 hour

About Kenneth

I help organizations accelerate commercial results — on an interim or freelance basis.
Engaged as Interim Sales Manager / Sales Director, Sales Enablement Manager, Commercial Excellence Manager, or Sales Effectiveness Manager, I step in when a sales organization needs structure, momentum, or leadership — temporarily and with immediate impact.
With almost 20 years of experience in sales, sales management, and commercial excellence within international organizations, I bring both hands-on execution and strategic oversight: building sales processes, coaching teams, improving pipeline and forecasting accuracy, and translating commercial strategy into daily execution.
Typical mandates:

Bridging a leadership gap during recruitment or transition (interim Sales Manager/Director)
Rebuilding or professionalizing sales processes, pipeline, and forecasting
Sales enablement: tools, training, and onboarding to lift team performance
Commercial excellence projects tied to growth or restructuring

Available for interim and freelance assignments, on-site, hybrid, or remote.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Geel (up to 50km)

Experience

  • Excell
    Founder / Owner
    October 2025 - Today (10 months)
    • - Onboarding program, to reduce time-to-productivity for your new sales hires.
    • - Optimizing your Sales processes, turning your sales dept into an efficient machine.
    • - Drive CRM usage and pipeline/forecast transparency, making growth structured and predictable.
    • - Sales training & coaching, to match skills with growth mentality.
    • - Strategic soundboard, because all generals need advisors & lieutenants.
    Coaching Sales Management Sales enablement Commercial strategy Onboarding
  • Norsk Hydro
    Sales Enablement Manager & Commercial Excellence
    January 2018 - October 2025 (7 years and 9 months)
    • - Training programs for Sales & Management (Sandler's, SPIN, Challenger, Value/Consultative selling, MEDDICC).
    • - Sales Coaching 1 on 1 .
    • - Onboarding Program for Sales
    • - Optimized sales processes
    • - Increased CRM adoption and effectiveness
    • - Improved pipeline reporting and forecast
    • - Go-to-Market across various EU markets
    • - Implemented Key Account Management strategy
    • - KPI Performance Optimization & Incentive Design.
    Onboarding Coaching Commercial strategy Sales enablement Sales Management
  • Kerry Logistics
    Business Unit Manager
    January 2017 - August 2017 (7 months)
    • - Led ocean freight operations and coaching 4FTE.
    • - P&L management: Operated at net profitable levels

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