About Kevin
English
Native or bilingual
Experience
- Draper ToolsChief Marketing OfficerRETAIL (LARGE RETAILERS)January 2020 - Today (6 years and 5 months)Reporting to the family, I am responsible for all people, process and platforms associated with customer services and marketing.
- Independent ConsultantMarketing ConsultantCONSULTING AND AUDITSOctober 2018 - January 2020 (1 year and 3 months)United KingdomWorking with clients to provide strategic account growth. Ultimately, supporting organisations to increase marketing-generated revenue, via a focus on improving performance in the areas of marketing operations, campaign optimisation and pipeline generation.
- Canon EMEADirector of Demand MarketingTECHAugust 2015 - September 2018 (3 years and 1 month)United KingdomSet-up and delivery of new EMEA-wide Demand Marketing function. Tasked with transforming B2B marketing to make best use of modern marketing techniques.• Set-up of Demand Marketing Function: Architect and execution of Demand Marketing services across EMEA. Including refinement of marketing operations to deliver a greater return. Involved management of team of 10 direct reports and a virtual team of 45 across EMEA. Delivered €10.2m of pipeline in first 12- months of operations.• Rapid campaign deployment: Proof of concept for 90-day delivery of complex contact acquisition programmes, in 19 countries• Annual performance planning: Strategic planning assignment to define and roll out EMEA planning model, translating primary business goals into measurable objects, with all activity contribution to ROI.• GDPR theory into practice: Introduction of Country specific business rules and governance to achieve GDPR compliance, balancing regulations against revenue generation strategies.
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Education
- 27 years on-the-job experience27 years on-the-job experienceAfter finishing school, I decided to further education wasn't for me (I prefer to learn by doing). Research, asking the silly question and a continuous cycle of do-learn-do... every day is a school day.