About Khayati
English
Native or bilingual
Experience
- ONEPILOTGrowth ManagerDIGITAL AND ITSeptember 2024 - Today (1 year and 9 months)Paris, France• Led and implemented a multi-channel acquisition efforts across SEO, SEA, LinkedIn Ads(Paid media), enabling targeted retargeting which contributed to a 4% uplift in inbound demo booking rates.• Launched and managed outbound lead generation campaigns via Lemlist, leveraging automated workflows with tools such as Phantombuster, Clay, and Dropcontact to scale outreach and enrich high-potential leads.• Identified, enriched, and prioritized buyer intent signals, enabling Sales to engage warm prospects more effectively and accelerate conversion rates across key buyer personas by 12%• Automated lead progression workflows in Hubspot CRM, enabling real-time tracking of KPIs and accurate ROI measurement across campaigns.• Implemented SEO strategies for LLM-driven platforms by leveraging SEMrush AI, resulting in a 4% increase in demobookings over three months through improved search visibility
- SHIPPEODigital Marketing SpecialistDIGITAL AND ITMarch 2024 - September 2024 (6 months)Paris, France• Published SEO optimized blogs and created targeted web pages, resulting in a 12% boost in organic traffic.• Developed and executed a LinkedIn Ads strategy targeting three key verticals globally, optimizing audiencesegmentation, ad creatives, and bidding strategies, resulting in a 23% increase in MQLs and a 9% reduction in CPL.• Monitored campaign performance with GA4, GTM, and HubSpot dashboards for real-time reporting.
- AGICAPBrand and CRM SpecialistApril 2023 - December 2023 (8 months)Lyon, France• Designed automated workflows in HubSpot, improving SQL conversion rates by 8%.• Strategically planned and scheduled content across social media platforms (e.g., LinkedIn and Instagram), fostering a 6% rise in engagement metrics. Updated website pages using contentful CMS.• Designed executive dashboards and operational reports in Tableau to track lead funnel performance, identify bottlenecks, and improve conversion rates through data-driven insights.
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Education
- Master of Marketing Management (MSc)GRENOBLE ECOLE DE MANAGEMENT2024Master of Marketing Management (MSc)
- Bachelor of Design (B.Des)NATIONAL INSTITUTE OF FASHION TECHNOLOGY2020Bachelor of Design (B.Des)