About Koen
Expert in sport marketing & sponsorship.
Opbouwen van sponsoring strategie en creatie van een een framework op basis van meetbare objectieven om de performantie in kaart te brengen en continu op te volgen.
Analyse & onafhankelijk advies bij het nemen van de juiste keuzes binnen sport marketing en sponsoring, op basis van een onderbouwde strategie en cijfers.
Dutch
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Willebroek (up to 50km)
Experience
- SAGASStrategic DirectorNovember 2021 - Today (4 years and 7 months)Zaventem, Belgium
- KlarrioRecruitment & Employer BrandingFebruary 2021 - Today (5 years and 4 months)Antwerp, Belgium
- NIELSENSales ManagerDecember 2018 - December 2020 (2 years)Nielsen Sports, Part of Nielsen Entertainment, is the global leader in sports intelligence and measurement, acting as an independent and trusted advisor. I was responsible for sales in the Belgian market, working closely together with all Belgian rights holders and major sports sponsors. A data-driven approach helped them gather insights regarding the return of sponsorship and in establishing a future-proof relationship with their partners. Solutions ranged from Media Evaluation over Market Research through Social Media Monitoring and general Sponsorship Consulting.
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Education
- Master of EngineeringVrije Universiteit Brussel2011Master, Commercial Engineering
- Master's degree, Commercial EngineeringSOLVAY Business School2011Master's degree, Commercial Engineering