Description

J’aide des entrepreneurs, indépendants et petites entreprises à structurer leur marketing, lancer leurs offres et développer leur activité.

Je transforme des idées floues en plans clairs et opérationnels, avec un vrai focus sur ce qui fait avancer le business, pas sur des recommandations théoriques.

Concrètement, je travaille sur :

Stratégie go to market
Positionnement de marque
Product management et lancement d’offres
Pilotage de la performance avec KPIs
Organisation de projets marketing

Types de missions :

Lancement ou repositionnement d’offre
Structuration de plan marketing
Mise en place de process marketing simples
Aide à la prise de décision pour entrepreneurs

Si vous voulez quelqu’un de fiable, pragmatique et orienté résultats, on peut travailler ensemble.

Industry field of expertise

Languages

French
Native or bilingual
Dutch
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Boehringer Ingelheim
Brand Manager Pet Retail
PHARMACEUTICALS INDUSTRY
January 2024 - September 2025 (1 year and 8 months)
Brussels, Belgium
Boehringer is a top 20 global pharmaceutical company, focusing on both human and animal health.
• • Lead marketing campaigns for Frontline® and FRONTPRO®, resulting in increase in market share further establishing number one position in the OTC market.
• • Successfully led the end-to-end launch of FRONTCONTROL® in BE OTC market exceeding sales targets.
• • Collaborate closely with cross-functional teams including sales, R&D and regulatory affairs. Ensuring alignment with brand strategy and regulatory requirements.
Product management Branding Stratégie de positionnement Product Strategy Go-to-Market (GTM) Strategy
Haier
Product Manager & Trade Marketing lead
June 2023 - December 2023 (6 months)
Bruxelles, Belgium
Haier is N° 1 Global Major Appliances Brand for 14 consecutive years.
In addition to Product Management of SDA & FS Dish
• • Leading trade marketing strategy for all categories and all brands at retailers
• • Working closely with Sales team and Product Managers in managing full year plans & investments
• • Responsible for the launch of internal Digital Marketing Strategy in close collaboration with Marketing Agency & Product Managers
Product management Branding Trade Marketing Stratégie marketing digital Product Strategy
Haier
Junior Product Manager
March 2022 - June 2023 (1 year and 3 months)
Bruxelles, Belgium
• • Product strategy for both Small Domestic Appliances & Free Standing Dish products (channel management, pricing strategy, NPI follow-up)
• • Monitored and evaluated market performance, including sales data, and market share, to inform strategic decision-making and drive product development initiatives
• • Develop marketing & promotional strategies for existing & new range
Product management Product Strategy Pricing Gestion des stocks Go-to-Market (GTM) Strategy